This document summarizes Bogdan Stanciu's presentation on designing unknown processes. It discusses improving a company's design process through establishing consistent frameworks, balanced teams, and a unified methodology. Barriers included resistance to change and incomplete understanding of UX. The presentation promoted designing process first before products by interviewing teams, mapping individual processes, and sharing findings to unify quality and lead change. People, process, culture, and products were said to be interdependent.

1. Designing the unknown
Bogdan Stanciu
@bog_dan
IA Konferenz
Berlin, May 3rd, 2013

2. People > Process > Culture > Products

3. The products

4. The solutions
Talent
Management
Acquire
Apply
Hire
OnboardManage
Performance
Offboard
Train
Promote
Write up
Unempl.
Interview
E-Verify
Tax credits
Screen
Schedule
Background
check
Do not
rehire

5. The culture

6. The people
Tom Illmensee
UX director
Chip Trout
VD manager
Archie Miller
IxD manager
Chris Brown
IxD
Ste Grainer
IxD
Chris Eklund
IxD
Bridget Walsh
VD
Shannon Sady
VD
Bogdan Stanciu
IA

7. 5x
The teams
Core Balanced

8. The process
If you can't describe what
you are doing as a process,
you don't know what you're
doing.
William Edwards Deming

9. The methodology
Waterfall Agile
Waterfall Agile picture by Bruce Kenny © 2009
Lean

10. What I learned
Lack of consistent frameworks.
Inconsistent processes.
Unbalanced teams.

11. The misconceptions
Speed over quality.
No process.
No documentation.
Delivery over discovery.

12. The barriers
Some resistance to change.
Lack of consensus across and within
product teams.
Incomplete understanding of UX.

13. You don’t create a culture.
Culture happens. It’s the by-
product of consistent
behavior.
Jason Fried

14. What we wanted
Consistent design process.
Dialog between people and teams.
Better quality in our work.

15. You rarely improve an
organization as a whole by
improving the performance of
one of its parts.
Russell Ackoff

16. Designers don’t design
anything. Organizations
design everything.
Austin Govella

18. Lean framework

19. 1:1 Interviews

20. Critique

21. Card sort

22. UX process

23. Art resides in the quality of
doing; process is not magic.
Charles Eames

24. Test
Think
Monday
Personas
Charter
Scenarios
Make
Tuesday
Sketches
Design studio
IA
Prototyping
Copy
Check
Wednesday
Research planning
Session facilitation
Qualitative analysis
Think / Make
Thursday
Scenarios
Revise prototypes
Visual design
Check
Friday
Research planning
Session facilitation
Analysis
Critique
PM

25. Core Team process
Ideas
Discovery Design Delivery
Products
Experiments
backlog
Product
backlog
Opportunity
backlog

26. Practice

27. Practice

28. Practice

29. Designer > Team > VP > CEO
Promote

30. What you can do
Interview your team.
Map individual processes and critique them.
Unify the findings and test the results.
Share with your organization.

31. Who can do it
Anyone.
Teams of one.
In-house teams.
Agencies with their clients.

32. Why do it?
Because you owe it to yourself and to the
people who work with you.
Because you want to know where you stand.
Because you want to be prepared for the
future.

33. People > Process > Culture > Products
Change
agents
Ignite
dialog
Lead with
vision
Refine
quality

34. Thanks to
Jan Jursa T-systems
Jim Kalbach Citrix Online
Stephen Köver IA Konferenz
Andreas Lange Mediaworx
Wolf Noeding InterComponentWare
Lutz Schmitt Nexum

35. Thank you!
bog_dan

36. Credits
Cover photo http://www.blogcdn.com/media/2010/03/kids-workshop-590ks031810.jpg
Snagajob office photos by Baskerville
http://baskervill.com/portfolio/divisions-corporate-office/item/446-snag-a-job#.UYO4XIKTm6Y
Snagajob website design by Chip Trout and Bridget Walsh
Solutions flow by James Barett
Waterfall Agile picture by Bruce Kenny © 2009
Prototype photos by Tom Illmensee
Story map and personas by Archie Miller and Nick Jester