Irdeto - Broadcast Day - Fernando Gomes de Oliveira

1. Broadcast Day
Fernando Gomes de Oliveira, Technical Sales Manager, Latin America and the
Caribbean Region
5th June 2007
Irdeto Brazil
Rua Manuel da Nóbrega, 211 7th floor
São Paulo, SP -Brazil
04001-081
Tel. +55 11 3266 5313 Fax. +55 11 3266 6470 Mobile. + 55 11 81173490

2. 5 June 2007 2Broadcast Day
Group
•Part of Naspers Media Group
($2.5bn revenue)
•+7,000+ employees

3. 5 June 2007 3Broadcast Day
MIH 300,000
MIH 300,000
MIH 1,200,000
Irdeto PayTV, IPTV
11,000,000
MIH subscribers Ten Cent QQ subscribers Irdeto subscribers
Irdeto Mobile DRM,
S-DMB, T-DMB, DVB-H
5,000,000
Tencent QQ
20,000,000
Irdeto Pay TV
DVB-C, DVB-S, DVB-T,
MMDS
200,000
Number of Subscribers
 MIH, QQ and Irdeto subscribers
 37.8 million Pay TV, Internet and Mobile
subscribers

4. 5 June 2007 4Broadcast Day
Who is Irdeto?
 Over 350 satisfied customers
 380 professionals in 10 countries
 Nearly 40 years of experience
 Recently acquired Philips CryptoWorks
 Part of Naspers Media Group
 Systems for Pay TV
 Digital (cable, Satellite and Terrestrial)
 Broadband IPTV (xDSL, FTTH, Cable)
 Mobile (DVB-H and DMB)

5. 5 June 2007 5Broadcast Day
Irdeto Content Protection Solution
 Ideal solution for Digital Age
 Maximum Protection of subscriber revenues
 Solutions for DVB, IPTV and MobileTV
 Suitable for 100m subs+ requirements
 Easily scaleable in lots of 5m subs
 Meets Convergence requirements
 Easy to use, user friendly interface
 Responsive customer service
 Proven CA modules for increasing ARPU
 Easy to Simulcrypt when required
 Widest range of consumer receiver options
 6th generation content security
 Complies to international standards

6. 5 June 2007 6Broadcast Day
Customer Base +350

7. 5 June 2007 7Broadcast Day
Protecting the world’s best
content

8. 5 June 2007 8Broadcast Day
How does it work?

9. 5 June 2007 9Broadcast Day
MultiplexerClear
Rede
DVB
How does it work?

10. 5 June 2007 10Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
How does it work?

11. 5 June 2007 11Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
How does it work?

12. 5 June 2007 12Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
CW
How does it work?

13. 5 June 2007 13Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
Control Word
How does it work?

14. 5 June 2007 14Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
ECM
How does it work?

15. 5 June 2007 15Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
Entitlement Control Msg
How does it work?

16. 5 June 2007 16Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
EMM
How does it work?

17. 5 June 2007 17Broadcast Day
Multiplexer
Scrambled
Clear
Rede
DVB
Scrambler
EPG
Scheduler
Code DL
IPPV
SMS
Entitlement Mngm Msg
How does it work?

18. 5 June 2007 18Broadcast Day
 Content is sensitive or confidential
 Need to create groups or define who is
entitled to receive the content
 Need to control the access
 Content is paid (Distance Learning)
 Pay TV operation (DTH)
When to scramble ?

19. 5 June 2007 19Broadcast Day
Convergence and New Media
 Mobile TV: next killer application
 Expected to grow in the next years

20. 5 June 2007 20Broadcast Day
Convergence and New Media
 DVB-SH - opportunities for:
 Satellite operators
 Equipments manufacturers
 Headset vendors
 MVNO (Mobile Video Network
Operators
 DVB-SH = evolution from DVB-H
 30MHz frequency available in S-Band
 Satellite for 100% country coverage
 Repeaters for urban and deep indoor coverage
 3G streaming for limited audience TV, VOD and interactivity
1
2
3
1900 1920 1980 2010 2025 2110 2170 2200

21. 5 June 2007 21Broadcast Day
1
2
3
(2.5/3G/HSDPA)
(DVB-SH)
Convergence and New Media

22. 5 June 2007 22Broadcast Day
Convergence and New Media
Terrestrialcoverage
27/45TV channels(*)
Satellitecoverage
9TV channels(*)
S-Band
 Optimal coverage provided by the Hybrid
architecture
 Satellite coverage for nationwide service
 Terrestrial coverage for
- urban & sub-urban, outdoor to deep indoor
- additional capacity
TV cha nne l@ 256 kbps

23. 5 June 2007 23Broadcast Day
 S-Band to provide:
- geographical coverage complement
- additional channels (including local)
- easy and economical solution for indoor
 UHF multiplex simulcast in S-Band
 Dual reception on bi-mode [DVB-H UHF / DVB-SH S-Band] terminals
Channel 1
Common Multiplex
Channel 2 Channel n
UHFBand
DVB-HS-Band DVB-SH
Availability < 2008Availability < 2008
S-Band as a complement to
UHF

24. 5 June 2007 24Broadcast Day
Why customers choose Irdeto
security
 Fully convergent system designed for DVB-S, DVB-T, DVB-C,DVB-
H, S-DMB, DMB-T and IPTV.
 Irdeto 6th Generation CA Card Security system
 Robust, carrier grade, Modular design
 Easily scalable, each server support 5m subs, System can support
100m+ subs
 Based on Windows & SQL database
 Industry standard XML API’s for easy integration
 Easy to use interface

25. 5 June 2007 25Broadcast Day
Why Irdeto?
 Irdeto Latin America
 More +41 CAS operations between satellite, MMDS, cable and UHF
with a strong customer base
 Local technical support for Digital TV, IPTV and Mobile TV
 Irdeto has the world’s most satisfied customers
 Independent customer loyalty surveys show that Irdeto customers
consistently score significantly above the industry benchmark in every
category, earning Irdeto Satmetrix Gold
 Push VOD
 Large experience in Push VOD solution, with a support for DVB and
ATSC standards
 FlexiFlash to update cards, unique in the market
 Number of STBs manufactures that works with Irdeto