18. valueFACEB
OOK
EMAIL
through
Determine TRUE Cost
Per Email Sent
Multiply by Unique Clicks
= Cost Per Unique Email
Click
Calculate Total Facebook
Engaged Users
Multiply by Cost Per
Unique Email Click =
19. Value Facebook
Through Email
.02 per email sent
X 10% click rate
= .20 cost per click
X 86,151 Facebook
Consumptions Monthly =
Pagelever.
com $17,230 in Facebook value
http://ar.gy/Facebook
(free worksheet)
40. Real-Time Integration
Pageleve
r.com
With EdgeRank, the Rich Get Richer
If You Have a Successful Status Update,
Email it ASAP to Keep the Momentum Rolling
Social Segmentation Helps Here
45. Jay Baer
Convince & Convert
www.convinceandconver
t.com
www.jaybaer.com
@jaybaer
Facebook.com/Convince
Convert
Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Com
Workshop, The Muppets Studio
Notas do Editor
Socialfresheast branding
Social media won’t kill email. Need an email account to even sign UP for social media.
The Biggest Myth of Facebook Is the Ability to Create Customers Out of Thin Air
Picture up a poseur?
Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
Facebook Is An Opt-In Tool To Keep Our Brands Top Of Mind Among People Who Have Asked Us To Do So. So is email.
Essentially, The Same Thing, Just One is Modern and Cool and the Other is Old, but Still Effective
Integrate
Muppet Hand Shake
The Count. Facebook screen shot.
Basketball assist image?
The Count. Facebook screen shot.
If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?
Kermit Hand
Muppet Hand Shake
Use your Facebook landing tab as an email opt-in opportunityTest putting free content or special offers behind a “fan gate” with email sign-up
Muppet Hand Shake
Use email time of day testing to optimize Facebook status update scheduleTest nights!Use email day of week testing to optimize Facebook status update scheduleTest weekends!
Use email subject line testing to optimize Facebook ad headlinesThe reverse also worksConsider ABCD subject line test in email (if your list is big enough)Facebook also enables multiple ads
Images have a sizable impact on click through rate for Facebook adsTest multiple images (in combination with headlines) to determine best image for email
Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?
