Today more women than men actively engage on Twitter, Facebook and Pinterest. In her Social Data Week New York presentation, Stacy Morrison, editor-in-chief of BlogHer, will look at the data behind how women use social media, share her insights on the exchanges women are looking for and why, and highlight some marketing success stories from BlogHer and other companies.

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Stacy Morrison
Editor in Chief, BlogHer, Inc.
@bklynstacy @blogher
SOCIAL DATA WEEK NYC

2. How the Other Half Lives: What Women Want From Social Engagement
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2005

3. Source: Pew 2005-2013
Growth in Social Media Use
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8%
16%
29%
42%
62% 66% 69% 72%

4. Source: MyLife, Burst Media
Gender Gap in Social Media Use
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Women Men
3.6 hours
2.6 hours

5. Source: Pew (1-4); BlogHer Consumer Electronics Study, 2012 (5) ; Pew (6); (
•74 percent of women use social networking sites as compared to 70 percent of
men
•Women frequent Twitter, Facebook and Pinterest far more often than men
•Women drive 62 percent of the social sharing actions on Facebook
•Women make an average of 21 status updates a month on Facebook; men, 6
•Nearly half of women internet users read blogs actively (weekly or more), social
media time that is not captured in most data
•Pinterest has a base that is 80 percent female -- and Pinterest is the top referrer
of social traffic to external sites AND drives to largest shopping carts of any
social referrer
More Active In Every Way
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6. Source: Pew (1-5); BlogHer Consumer Electronics Study, 2012
But Hey, Smart Men Work Pinterest
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7. Source: Pew (1-5); BlogHer Consumer Electronics Study, 2012
But Women Still Create More Velocity
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8. Source: (5) BlogHer internal Metrics Report
That’s 33,000,000 potential views.
More Active In Every Way
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More than 1 million re-pins
(from 4,613 direct repins)

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You look
fabulous!
And then you
know what
she said…?”

10. 10
Do you use
Pantene?
Yes! And it was
on sale at
Kroger, buy one
get one free!

11. Source: Pew (1-5); BlogHer Consumer Electronics Study, 2012
•Recognition and self-expression
•Seeking and sharing advice, information and
recommendations
•Building a natural hierarchy of sharing
—the “expert” position shifts with each topic
•Building trust
Defining the Social Exchange
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18. Source: Pew (1-5); BlogHer Consumer Electronics Study, 2012
IN THE „10s
BE YOURSELF
CREATE A BIGGER IDEA OF WHO YOU ARE
The Rules of Identity Are Changing
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IN THE ‟00s
BE YOURSELF
BE FAMOUS,
BE A REALITY SHOW

19. Women and Men Are Different
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20. LISTEN

21. The Price of Not Listening
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JC Penney, August 2011 Children‟s Place, August 2013

22. • Listen in Your Space
• Invite Women To Feel Good About Themselves
• Create opportunities for women to help or celebrate others
• Connect women with people they admire, at every scale
• Acknowledge and invite their creativity and ingenuity
• Speak the language of womanhood today
• Don‟t talk to me like a friend unless I‟m your friend
The Golden Rules to Reach Women
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23. How Can Your Brand Be A Good Listener?
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24. How Can Your Brand
Help Women Help Others?
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25. How Can You Invite Women
To Tell Their Stories?
Or Give Them A Story To Fall In Love With?
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26. How Can Your Engage
Their Creativity?
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Picture TK Picture TK

27. How Can You Engage Their Creativity?

30. Be Involved
Be Intimate
Be Interesting
Lean In, Listen and Learn
Once Again, With Feeling
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…And Let Women Lead The Way