Presentation by Tim Thatcher as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

1. Why Active and Compelling Content is
Important for Connections Adoption
November 30, 2012
Natalie Richards, Technical Specialist, Ephox
Tim Thatcher, SVP Products & Strategy, Ephox

2. ABOUT EPHOX
 Founded
in
1999.
 Headquarters
in
Palo
Alto,
CA.
 Interna8onal
offices
in
UK
&
Australia.
 Thousands
of
customers
worldwide
and
over
289%
growth
in
the
past
3
years.
 #70
on
Inc.
Magazine’s
Fastest
Growing
SoSware
Companies.
 Provider
of
Web
Based
Rich
Tex8ng
Products
 Ephox
EditLive!
has
been
part
of
IBM
WCM
since
2009

3. Social Community Drivers
Content
delivers
value
Users
produce
content
Value
drives
adop2on

4. Addressing Participation Inequality
User
Types
within
Communi$es
Par$cipa$on
Inequality
•
Lurkers/Consumers
•
Contributors/Editors
90-­‐9-­‐1
Principle
•
Creators
•
Non
players
–
those
that
don’t
par8cipate
at
all
70-­‐20-­‐10
Rule
of
Community
Engagement
Even
a
small
shiS
in
the
number
of
‘Creators’
can
have
a
significant
impact
in:
•
Increased
Compelling
content
(i.e.
Value)
•
Greater
user
par8cipa8on
Opportunity
–
How
to
create
that
shiS?

5. User Frustration
‘Copy
&
Paste
form
Word
doesn’t
produce
the
expected
forma8ng!’
‘How
can
I
manipulate
Images?’
‘Why
can’t
I
spell
check?’
‘The
UI
isn’t
recognizable!’
‘How
can
I
create
Accessible
content?’
‘When
I
hit
enter
it
doesn’t
work
as
expected!’

6. Keys to Increasing Contribution
Provide users with a content editing experience that:
Works as they expect:
• Simple, intuitive UI with recognizable behavior
Provides capabilities to easily create quality content:
• Repurposing content via Clean Copy & Paste
• Spellchecking and Thesaurus
• Image import and editing
• Advanced Table editing
Provides capabilities beyond what’s typical
• Hyperlink Checking
• Accessibility checking
• Collaboration features
• Equation editing

7. A Better Way
Introducing EditLive! for Connections
Advanced Rich Editing Solution Seamlessly integrated into IBM Connections

8. Turning frustrated users…..
….into Happy active content creators

9. EditLive! for Connections
Demo

10. EditLive! for Connections
Delivers the editing experience to fuel content growth
Beta Availability: Now
• EditLive! 8.1 Enterprise Edition support for IBM Connections 4.0
• Connections 3 support coming in December
• Integrated into all Connections applications
General Availability: Targeted for end of January
• For boh Connections 3 & 4
http://ephox.com/IBMConnections

11. Questions

12. Thank you!
Natlie Richards, Technical Specialist, Ephox
Tim Thatcher, SVP Products & Strategy, Ephox
Colin Westacott, EMEA Sr. Sales Manager
• colin.westacott@ephox.com
• +44 7538 672962
http://ephox.com/IBMConnections