about product mix

1. Presented by

2. What is product mix?
Product Mix is the total number of product choices a
company offers their customer.
Large groups of Industries may have diversified
products within core competency. Larsen & Toubro
Ltd, Godrej, Reliance, ITC etc. in India are some of the
examples.

3. ITC PRODUCT MIX
FMCG HOTELS
FOOD WELCOMEGROUP
CIGARETTES WELCOME HERITAGE
LIFESTYLE-retailing FORTUNE
STATIONERY LUXURY COLLECTION
PERSONAL CARE
SAFETY MATCHES
AGARBATH

4. ITC PRODUCT MIX
 PAPER BOARD AND PACKAGING
 AGRI BUSINESS – RURAL SERVICES,
LEAF TOBACCO,SPICES,AGRI-INPUT

5. FMCG-ITC
FOOD -ASHIRWAD, SUNFEAST, CANDYMAN,BINGO,
KITCHEN OF INDIA

6. FMCG ITC-CIGARETTES
 INSIGNIA  BRISTOL
 INDIA KINGS  FLAKE
 GOLD FLAKE  BERKERLY
 SILK CUT
 NAVY CUT
 CAPSTON
 SCISSORS

7. FMCG ITC-LIFE STYLE RETAILING
 WILLS LIFE STYLE
 JOHN PLAYER
 MISS PLAYER

8. FMCG ITC-EDUCATION & STATIONERY
 CLASSMATE
 PERFECT CRAFT
 EXPRESSIONS

9. FMCG ITC-PERSONAL CARE
 FIAMA D’ WILLS
 VIVEL D’ WILLS
 SUPERIA

10. FMCG ITC-SAFETY MATCHES & AGARBATHIS
 MANGALDEEP
 EXPRESSIONS
 I-KNO
 EXPRESSION

11. FMCG ITC-KITCHEN OF INDIA
 CURRY PASTES  BIRYANIS- (NOOR
(BUTTER CHICKEN, MAHAL, BOHRI)
FISH CURRY,DUM  DESSERTS-
ALOO) (JODHPURI
 CHUTNEYS MOONGDAL HALWA,
(SHREDDED MANGO, AWADHI BADAM
MANGO& JEERA, HALWA)
MANGO & GARLIC

14. ASHIRVAD VARIANTS
 FLOUR –AASHIRVAD,  INSTANT MIXES- GULAB
SELECT ATTA, CHAKKI JAMUN, RAWA IDLI,RICE
ATTA IDLI, RICE
 SALT DOSA,KHAMAN
 SPICES – CHILLI DOKLA,RASMALAI
POWDER, TURMERIC
POWDER, CORIANDER
POWDER,PICKLE MIRCH

15. ASHIRWAD
 ATTA
 SALT

16. SUNFEAST VARIANTS
 BISCUITS –BUTTER,  DREAM CREAM -
CASHEW, CRUNCHY CHOCO,
COCONUT VANILA,ORANGE, MILK
 SNACKY- CHILLY CREAM
FLAKES,CLASSIC SALTED  GOLDEN BAKERY -
 GLUCOSE- ORANGE, CHOCONUT,
NICE,MILKY MAGIC BUTTERNUT, BUTTER
SCOTCH
 FIT-KIT – MULTI-
GRAIN,VITAMIN
 PASTA –CHEESE,
PIZZA,CHICKEN

17. SUNFEAST VARIETIES

18. FOODS
 MINTO – MINT O FRESH , MINT O COOL BLUE,
ORANGE MINT,LEMON MINT

19. CANDY MAN
 FRUIT FUN  MANGO LINKS
 BUTTER SCOTCH  MAHA MANGO
LICKS  LACTO
 ECLAIRS
 COFITINO
 NATKAT MANGO
 NATKHAT GUAVA

20. BINGO
 POTATO CHIPS –  HATKE JATKE –FUNKY
SALTED, MASALA, MASALA, TOMATO
TOMATO,CHATKILA TWIST
NIMBU
ACHAR,TANDOORI
PANEER TIKKA
 MAD ANGLES –
TOMATO
MISCHIEF,CHILLI
DHAMAKA,ACHAARI
MASTI

21. LIFE STYLE RETAILING
 WILLS LIFESTYLE (WILLS CLASSIC,WILLS SPORTS,
WILLS CLUBLIFE,WILLS SIGNATURE)

22. PERSONAL CARE
 VIVEL D’ WILLS
 FIAMA D’WILLS
 SHAMPOOS