Best Practices For Copywriting

Best practices for copywriting Marina Mathews Marketing Communications Manager Vocus, Inc.

First things first! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"On average, only 20 percent is spent writing; the other 80 percent is research. I go deep into the product or service I'm writing about, as well as the audience I'm writing to. I look at current e-mails that are working for the client, as well as competitive information. ” Pat Friesen, Target Marketing

Anatomy of an e-mail ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headline best practices ,[object Object],[object Object],[object Object],[object Object]

Copy tips and hints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WIIFM ,[object Object],[object Object],[object Object]

Active vs. passive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #2 - Dell does a great job here with three features and benefits related to them. They list a few of their popular cool features and the reasons why they are actually cool. Kudos to Dell.

Making our case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

With emphasis … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Call to action – early and often! Preview of what you’ll get

Best Practices For Copywriting

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