Following our Christmas in July event, Yieldify explains what e-commerce retailers should do in the lead-up to Christmas and Black Friday

1. www.yieldify.com

2. days until
Christmas
160

3. days until
Black Friday
129

4. stay tuned: the webinar will begin shortly...
days until
Q4 begins
76

5. Time to start preparing...

6. ?So who are we?

7. Carlos Silva
VP Product and
Services
Hannah Stewart
VP Marketing

8. We make it simple for
e-commerce brands to
deliver customer journeys
that convert

9. A combination
of technology
and data-driven
service

10. We make it simple to deliver
customer journeys that convert
NEW YORK
LONDON
SYDNEY
155,000
CAMPAIGNS
30 billion
INTERACTIONS
TRUSTED BY
500+ brands
73 million
SALES
INFLUENCED
50 million
CARTS SAVED

11. www.yieldify.com

12. Black Friday:
blessing or curse?
1

13. rise in return rate on
Black Friday purchases50%
Source: LCP Consulting

14. Christmas
cannibalisation
Spiked operating
costs
Aggressive
competition

15. BLESSING
CURSE
EVOLVING

16. Black November
2

17. Traffic: November and December 2017
3 notable peaks in November alone
Black Friday
Sunday before
Black Friday
Cyber Monday Last Sunday
before Xmas
Boxing Day
Traffic

18. The learning
Start building brand recognition now

19. Black Friday conversion
rates are getting higher
3

20. Black Friday
2017
4.8%
Black Friday
2016
3.9%

21. The learning
Get more out of your conversions - focus on
increasing order size

22. The Black Friday
mobile vs. desktop
gap is getting
bigger
4

23. Mobile vs Desktop
2017
+49%
Mobile vs Desktop
2016
+24%

24. 20172016
Tablet
1
Tablet
1
Desktop
3x
Desktop
4x
Mobile
4x
Mobile
6x

25. The learning
Be mobile-best

27. ...but mobile
conversion
rates still lag
5

28. date
Conversionrate

29. The learnings
Email capture

30. It all starts
on Saturday
November 17th
6

31. Date
Saturday
18th November
2017
Traffic

32. The learning
Get to the starting line by Friday:
your competition will

33. Black Friday
is all about
the evening
7

35. The learning
Early is great, but consider hitting twice

36. The Cyber
Monday re-peak
opportunity
8

37. Traffic data for Cyber Week 2017Traffic
date

38. The learning
Cyber Monday isn’t your last shot

39. The Christmas conversion
cliff is on the
17th/18th
9

40. date
Monday
18th December
Conversionrate

41. date
Monday
18th December
Sunday 17th December
Traffic

42. The learning
Keep the delivery window wide open

43. Christmas Day
Browsing
is on the rise
10

44. 2017 Christmas browsingTraffic
date

45. The learning
Dedicate campaigns to
Christmas-day purchasing

46. Mobile peak visits
in December…
are after xmas
11

47. date
December 2017 traffic
Boxing Day
Traffic

48. The learning
Get ahead of the Boxing Day game

49. ...but it really
all starts sooner
than that
12

50. Start holiday
shopping before
Halloween
40%

51. The learning
Vary that engagement for 3 months!

52. What have we learned?

53. Black Friday is what you
make of it
Mindshare matters - start
now
Build your own traffic
The onsite experience is key
- be mobile-best
Christmas Day is a work day

54. Questions?

55. Get signed up for our
holiday planning calendar!