Social Media Marketing Lunch with Case Study
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Social Media Marketing Lunch with Case Study
- 1. social media
- 3. MBA/JD
- 5. MBA/JD www.juliepenner.com @pennerj
- 6. MBA/JD www.juliepenner.com @pennerj
- 7. MBA/JD www.juliepenner.com @pennerj
- 8. MBA/JD www.juliepenner.com @pennerj
- 9. MBA/JD www.juliepenner.com @pennerj
- 10. MBA/JD www.juliepenner.com @pennerj this event: #cumarketing
- 11. set schedule THEORY APPLICATION - Resources - Tools - POST Framework - Case Study
- 12. !t educated
- 13. Traditional Media Social Media Timing Filter then Publish Publish then Filter Supervision Planning Coordination Content Professionals Amateurs Creators Broadcast AND Style Broadcast OR Conversation Conversation Costs High Low Ordered Chaos (like Process Ordered (like making a car) making a coral reef) Small and Medium Size Large Groups Groups With and Between Conversation To Customers Customers
- 17. Objectives People Strategy Tactics
- 19. http:// www.forrester.com/ Groundswell/ ladder.html
- 20. People = Audience Pyschographic Behavioral Demographic
- 22. l"ten first
- 24. join in
- 26. #eal Strategies 1. Dedicate a Social Media Email 2. Inter-connect Platforms 3. Lead from the Top, but Have 1 Leader 3. Create Social Media Guidelines 4. List Your Influencers - (w/ Social Media Info) 5. Create a Social Media Action Plan and Calendar 6. Develop an Internal Social Media Policy
- 28. http://altitudebranding.com/wp-content/uploads/ 2009/02/SocialMediaStarterKit-Tools.pdf
- 29. Q&A
- 30. case Study
- 34. Use Science Use Stories Use Sleep Data
Notas do Editor
- -what is social media? --New Media = more ways to “get found”
- Getting found means more ways for your customers to enter your sales funnel
- -Everyone participates in social media at a different level, from the inactives to the content creators -groundswell authors describe 6 overlapping levels -INTERACTIVE: do a poll straw to see where people in the class are, compare in to groundswell statistics
- Profile your customers a level deeper, the forrester tool is a good place to start, but only gives you rudimentary demographic information, your customers are a smaller group
- -objectives, should be SMART objectives: Specific - Be precise about what you are going to achieve. Measurable - Quantify your objectives. Achievable - Are you attempting too much? Realistic - Do you have the resources to make the objective happen (men, money, machines, materials, minutes)? Timed - State when you will achieve the objective (within a month? By February 2018?)
- -the tools we talked about at the beginning can be combined with an objective to create a strategy.
- This goal relates directly to the following business goals: Acquisition (getting found) Retention (helping to convert leads) Referral (helping customers spread the word about Zeo)
- This goal relates directly to the following business goals: Acquisition (getting found) Retention (helping to convert leads) Referral (helping customers spread the word about Zeo)