Hear from Mandy Phillips, Head of Corporate Business Change Initiatives as to how leading educational establishment LJMU have created major business change through a new Sitecore platform.

1. Liverpool John Moores University
Business benefits and Sitecore
Mandy Phillips – Head of Corporate Business Change Initiatives

2. Fast Facts
• Founded in 1823
• 25,000 students from over 100 countries
• 250+ internationally recognized degree courses
• Based in one of Europe’s most attractive, affordable and safe cities
• World leading research
• 8M digital visitors annually

4. 2013….
• A legacy content management system
• Devolved content authors (300+)
• A small but perfectly formed web team that was moved often
• No investment
• A requirement to do something amazing with no additional resource
• Working in isolation

5. “We have always done it that way”
The 7 most expensive words in business

8. now

9. now

10. now

11. now

12. 2016
• A state of the art Customer Experience Platform
• Working closely with a Sitecore Partner
• Skilled professionals in house
• A small and robust content team (3!)
• Frameworks and governance
• Agile and driven by insight

13. Recap
• Reduction in authors from 300+ to 3 saving 800k
• Tightly managed content, adhering to brand guidelines,
content strategy and legislation
• Reduction in content pages, from 12,000 to just over
1000 at go live

14. Recap
• A managed Information Architecture and workflows
• Teams that are working in sprints, using agile and
driven by insight (cost reduction in projects)
• An appetite for the potential that Sitecore can help us
deliver to our users

15. Get in touch…
@ljmudigital
@m8nd1
a.phillips@ljmu.ac.uk