1. Chinese Tourism – Digital communication
L’Atelier BNP Paribas – February 2013
2. PART I: DATA ABOUT CHINESE TOURISM 3-9
PART II: FRANCE 10
Paris – Île de France 11
Social Media 12-17
SEO&SEM 18-20
PART III: EUROPE 21
Italy 22-23
Spain 24-25
Belgium 26-27
UK 28-30
Germany 31-32
Switzerland 33-38
Greece 39
SEO & SEM 40-41
PART IV: NORTH AMERICA 42
USA 43-44
Quebec 45-47
PART V: APAC 48
New Zealand 49-51
Taiwan 52
Maldives 53
Japan 54-56
Hong Kong 57-58
Australia 59-61
Indonesia 62
Thailand 63
South Korea 64-65
PART VI: MEA 66
Morocco 67
Tunisia 68
UAE 69
Israel 70-71
South Africa 72
PART VII: ABOUT L’ATELIER BNP PARIBAS 73