Mais conteúdo relacionado Semelhante a Доклад Е. Эдельштейн (20) Доклад Е. Эдельштейн2. Socially Conscious Consumer
Willing to Spend More
Female
46%
M al e 44%
56%
Under 40
63%
2
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
3. Reaching the Global Consumer
When it comes to brands and advertising, global, socially-
conscious consumers …
95% Trust recommendations from people they know
76% Look for opinions and information posted by other
consumers online
Socially-conscious consumers are more likely than other survey
respondents to use social media to help make purchase decisions
(59% vs. 46% of all respondents)
3
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
4. Globally consumers care about environment,
Science and Job security
Ensure environmental sustainability 66 %
Improve Science, Technology, 56 %
Engineering and Math training and education
55 %
Create well-compensated jobs
Eradicate extreme poverty and hunger 53 %
Support small business and entrepreneurship 50 %
Protect animals 45 %
“Knowing what causes are most important to the socially-conscious consumer may help brands prioritize their social
investments,” said Nic Covey, vice president of Nielsen Cares, Nielsen’s global corporate social responsibility program
4
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
5. In Russia environment, job security and child
mortality are top priority
Ensure environmental sustainability 71 %
Create well-compensated jobs 66 %
Reduce child mortality 65 %
Improve maternal health 64 %
Eradicate extreme poverty and hunger 59 %
5
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
6. 77%
Environment: top Concern around the Globe over
40
Women are more concerned with Environment
safety The highest importance in Latin America
(76%), and the lowest is in Middle East, Africa
and Pakistan (51%).
Asia Pacific (66%) is close to Europe (68%), but
higher than in North America (57%).
M al e
Female 65% 84% Portugal
67% 83% Sweden
82% Chile
82% Switzerland
81% Vietnam
71% Russia
67% France
65% India
58% United Kingdom
38% South Africa
6
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
7. 61%
Science, Technology, Engineering and education over
40
Latin America rates
the highest (63%)
and the lowest
Femal in Europe (49%).
e
53%
Male
57%
70% 66% 65% 63%
54% 51%
44% 43% 40%
32%
a
ia
en
a
ce
l
ile
m
nd
om
ga
di
bi
ss
na
an
Ch
ed
la
tu
In
ra
d
Ru
er
et
ng
Fr
Sw
iA
r
Po
itz
Vi
Ki
ud
Sw
d
Sa
ite
Un
7
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
8. Create well-compensated jobs 64%
over
40
The highest concentration
in Latin America (74%)
and the lowest in Asia Pacific (47%).
Mle e
al
Ma5%
Female
al e 6
Fem67% 53% 88% 86% 83%
58% 75%
66%
60% 56%
40%
32%
21%
om
ia
en
a
nd
es
tia
k
a
d
di
el
ar
an
ss
in
ed
la
oa
zu
In
d
nm
Ru
nl
pp
er
ng
Sw
Cr
ne
Fi
i tz
De
ili
Ki
Ve
Ph
Sw
d
te
i
Un
The highest interest this cause finds in Croatia (88%),
meanwhile the lowest one is in Finland (21%)
In Russia this cause is important for 66% of respondents
8
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
9. Eradicate extreme poverty and hunger 64%
over
40
M al e
76% Egypt
Female 52%
74% Philippines
54% 70% Portugal
66% Chili
59% Russia
56% Finland
51% India
46% United Kingdom
Europe 39% Czech Republic
35% Japan
57%
Asia Pacific Middle East
50% 64%
63% 46%
Latin America North America 9
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
10. Support small business and entrepreneurship 62%
over
40
78% 73% 70%
M al e
58% 55% 53% 50%
43% 42%
Female 52% 37%
54%
n
ia
a
en
nd
l
es
om
ce
a
ga
di
pa
el
ss
an
in
ed
la
r tu
zu
In
gd
Ru
Ja
pp
er
Fr
Sw
ne
Ki
Po
i tz
ili
Ve
d
Ph
Sw
i te
Un
Latin America
North America
Europe
Middle East
66% Asia Pacific
59%
54% 53%
44%
10
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
11. 50%
Animal Protection over
40
Latin America 55%
North America 50%
Asia Pacific 44%
Europe 42%
Middle East 35%
M al e
68% Female 42%
60% 58% 56%
49%
54% 51%
41% 38%
26% 23%
a
ea
m
e
ce
il
en
ia
l
a
ga
az
ric
c
di
ss
o
ee
an
r
ed
rtu
In
Br
gd
Ko
Af
Ru
Gr
Fr
Sw
n
Po
h
h
Ki
ut
ut
d
So
So
ite
Un
11
Global Socially-Conscious Consumer
Copyright © 2012 The Nielsen Company. Confidential and proprietary.