Overview of Social Media Tools

1. Social Media Measurement Tools “ The Three Amigos”

5. Social Isn’t One Thing

6. Each Demands Unique Tools Advanced NLP Analysis Customer Data Integration Engagement & Attrition Listening & Web Analytics Listening & Influence Categorization Operational Metrics

7. There’s been some confusion

8. It’s Not the Same Thing

9. 4 Types of SMM Platforms Full Service Self Serve Hybrid Internal

10. Let’s Talk Tools *Note: Social Media Coverage and Traditional Media Coverage are not the same thing, they may also require entirely different approaches and tools. Time spent for Social Media Coverage in Consumer Research may be considerably longer than what is required for Traditional Media Coverage in PR.

11. Mapping the Tool World Full Service Examples:

22. Lack of processes, standards, governance, etc.

27. Put the Spotlight on What Matters

28. Source: Collective Intellect 4 levels of SMM Maturity Mature Organizations Can Profit From Social Technologies; Immature Groups, not so much

29. Confusion on what to measure may cause organizations to operationalize around the wrong metrics and KPI’s

30. Poor platform choices lead to unsustainable outcomes Yet, in time, even difficult challenges become easier, but they also become “commoditized”

32. Read more: http://www.webmetricsguru.com/page/4/#ixzz1ewWAjXpj Under Creative Commons License: Attribution It depends … On the quality of your “online sample”