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Personalisation
and
Local Government
What’s the difference between Barnsley & Athens?



                      •   Population of Barnsley - about
                          250,000

                      •   Population of Athens at peak of
                          its achievements - about
                          250,000

                      •   Do we see ourselves as a weak,
                          dependent, needy community?

                      •   Or, as a gifted, rich and diverse
                          community that needs to fulfil its
                          potential?

                      •   Are we citizens or subjects?
Citizenship is undermined by passivity
and this is reinforced by
the current welfare settlement:


 •   Services as gifts - not as rights or entitlements

 •   No duties - passive recipients, no expectations
     or contribution

 •   Services controlled from above - no
     personalisation

 •   Services isolating people from community

 •   Standardisation - community innovation
     discouraged
But it doesn’t need to be this
Local government has already shown the way:
the development of personalisation

•   Flexible entitlements - not
    services

•   Partnership between services and
    citizens

•   Services accountable to local
    people

•   People playing a fuller role in
    community life

•   Local services and local
    enterprise
Different is possible - now...


 •   Personalisation was created
     subversively by local people and
     local government

 •   Local leaders led the way in
     developing good practice

 •   There is often more slack in
     how systems work than we
     realise

 •   Central government often plays
                                        Bottom-up
     catch up
                                         Change
We could shift to a citizenship model


                        •   Fair tax system for all

                        •   Minimum income and
                            housing rights - an
                            entitlement for all

                        •   Individual Budgets for
                            all people who need
                            extra help and advice

                        •   Core local services -
                            free to all
What difference would citizenship
make to councils?

1. Clarify local rights and duties for all citizens

2. Define core universal free services

3. Extend individual budgets (all social care, healthcare, some
   education and other forms of personalised support)

4. Clarify authority of local community bodies

5. Create opportunities for local innovation

6. Support local citizens to achieve national entitlements

7. Open up local democratic process

8. Seek more authority locally - reduce reliance on centre
But we will need to be very smart


•   The UK has most centralised welfare
    system in the world

•   Westminster-centric media circus

•   Cuts target local government

•   Politicians and media scapegoat local
    government

•   We have got used to our dependence on
    Whitehall

•   Lack of constitutional checks on
    centralisation
Where does all the money go?

                               •   As a proportion of state
                                   spending there is £900
                                   million missing from
                                   Barnsley’s economy.

                               •   Benefits biggest expenditure
                                   - no local control

                               •   NHS largest service - no
                                   local control

                               •   Education - now centrally
                                   controlled

                               •   Employment support -
                                   centrally commissioned
What are our
options?


1. Accept current relationship and trends - adapt to the assault on
   local democracy

2. Innovate within current structures - create new citizenship-
   focused model of local government as model for future
   reformed system

3. Challenge current relationship - reassert the role of local
   government - find allies for real localism - build new policy
   position - advocate for local citizens rights

4. Do all 3 of the above at the same time...
1. Government policy is confused:
  but ripe with opportunities

 •   Total Place - requires local
     government leadership

 •   Health Reforms - integration of
     PHBs into ASC model

 •   Localism - consistent with
     neighbourhood approach

 •   Big Society - consistent with local
     community partnerships

 •   Personalisation - can be extended
     to healthcare, children, education,
     criminal justice, employment...
2. Systems don’t innovate:
  people with problems do

 •   Build on existing innovation - some
     of the best innovations already exist
     in our communities

 •   Shift resources down - identify more
     areas to extend personalisation

 •   Integrate deeper - create genuine
     points of integration - earlier

 •   Learn & network - share ideas
     quicker, celebrate achievements

 •   Share responsibility - share the
     problem with the community
3. Central bodies rarely give away power:
  power must be taken

 •   Connect to other places - learn and
     develop with like-minded leaders

 •   Develop evidence - ask the right
     questions, gather data, share stories

 •   Create a new policy position - define
     the constitutional changes necessary
     to support real localism

 •   Long-term thinking - be strategic
     and seek sustainable reform

 •   Build an alliance for real localism -
     develop a leadership cohort
Ask new questions.

Focus on citizenship.

1. Purpose - Do our lives have meaning?

2. Control - Can we make our own decisions?

3. Money - Can we pursue our own projects?

4. Home - Do we belong to our communities?

5. Needs - Do we get the help we need?

6. Gifts - Are we sharing our gifts?

7. Responsibile - Do we take responsibility?
For more information go to
www.centreforwelfarereform.org




      These slides are © Simon Duffy 2011 ■ Publisher is The
      Centre for Welfare Reform ■ Slides can be distributed subject
      to conditions set out at www.centreforwelfarereform.org ■

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Personalisation & local government

  • 2.
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  • 4. What’s the difference between Barnsley & Athens? • Population of Barnsley - about 250,000 • Population of Athens at peak of its achievements - about 250,000 • Do we see ourselves as a weak, dependent, needy community? • Or, as a gifted, rich and diverse community that needs to fulfil its potential? • Are we citizens or subjects?
  • 5. Citizenship is undermined by passivity and this is reinforced by the current welfare settlement: • Services as gifts - not as rights or entitlements • No duties - passive recipients, no expectations or contribution • Services controlled from above - no personalisation • Services isolating people from community • Standardisation - community innovation discouraged
  • 6.
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  • 8. But it doesn’t need to be this
  • 9. Local government has already shown the way: the development of personalisation • Flexible entitlements - not services • Partnership between services and citizens • Services accountable to local people • People playing a fuller role in community life • Local services and local enterprise
  • 10.
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  • 14. Different is possible - now... • Personalisation was created subversively by local people and local government • Local leaders led the way in developing good practice • There is often more slack in how systems work than we realise • Central government often plays Bottom-up catch up Change
  • 15. We could shift to a citizenship model • Fair tax system for all • Minimum income and housing rights - an entitlement for all • Individual Budgets for all people who need extra help and advice • Core local services - free to all
  • 16. What difference would citizenship make to councils? 1. Clarify local rights and duties for all citizens 2. Define core universal free services 3. Extend individual budgets (all social care, healthcare, some education and other forms of personalised support) 4. Clarify authority of local community bodies 5. Create opportunities for local innovation 6. Support local citizens to achieve national entitlements 7. Open up local democratic process 8. Seek more authority locally - reduce reliance on centre
  • 17. But we will need to be very smart • The UK has most centralised welfare system in the world • Westminster-centric media circus • Cuts target local government • Politicians and media scapegoat local government • We have got used to our dependence on Whitehall • Lack of constitutional checks on centralisation
  • 18.
  • 19. Where does all the money go? • As a proportion of state spending there is £900 million missing from Barnsley’s economy. • Benefits biggest expenditure - no local control • NHS largest service - no local control • Education - now centrally controlled • Employment support - centrally commissioned
  • 20. What are our options? 1. Accept current relationship and trends - adapt to the assault on local democracy 2. Innovate within current structures - create new citizenship- focused model of local government as model for future reformed system 3. Challenge current relationship - reassert the role of local government - find allies for real localism - build new policy position - advocate for local citizens rights 4. Do all 3 of the above at the same time...
  • 21. 1. Government policy is confused: but ripe with opportunities • Total Place - requires local government leadership • Health Reforms - integration of PHBs into ASC model • Localism - consistent with neighbourhood approach • Big Society - consistent with local community partnerships • Personalisation - can be extended to healthcare, children, education, criminal justice, employment...
  • 22. 2. Systems don’t innovate: people with problems do • Build on existing innovation - some of the best innovations already exist in our communities • Shift resources down - identify more areas to extend personalisation • Integrate deeper - create genuine points of integration - earlier • Learn & network - share ideas quicker, celebrate achievements • Share responsibility - share the problem with the community
  • 23. 3. Central bodies rarely give away power: power must be taken • Connect to other places - learn and develop with like-minded leaders • Develop evidence - ask the right questions, gather data, share stories • Create a new policy position - define the constitutional changes necessary to support real localism • Long-term thinking - be strategic and seek sustainable reform • Build an alliance for real localism - develop a leadership cohort
  • 24. Ask new questions. Focus on citizenship. 1. Purpose - Do our lives have meaning? 2. Control - Can we make our own decisions? 3. Money - Can we pursue our own projects? 4. Home - Do we belong to our communities? 5. Needs - Do we get the help we need? 6. Gifts - Are we sharing our gifts? 7. Responsibile - Do we take responsibility?
  • 25. For more information go to www.centreforwelfarereform.org These slides are © Simon Duffy 2011 ■ Publisher is The Centre for Welfare Reform ■ Slides can be distributed subject to conditions set out at www.centreforwelfarereform.org ■

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