Slides used in Vquence's VQmetrics launch 19th March 2009. Vquence provides technology and consultancy on social video, which is video published through social networks. In particular, the VQmetrics SaaS system helps customers keep track of their videos across multiple sites and aggregate/segment results appropriately.

1. Welcome
to the launch of

2. • CEO
• PhD in Multimedia,
Germany
• 7 yrs Multimedia
Science Leader, CSIRO
• W3C Invited Expert
New Online Media
Standards
• Mozilla Video
Accessibility Expert

3. • CTO
• Expert highly available
and scalable
infrastructure
• Co-Founder and R&D
Manager Bulletproof
Networks

4. • Founded 2006
• Video in social
networks
• Technology
• Know-How

5. Demo

6. Social video
why
we care

7. 50 times more
likely
to rank
on the first page
According to Forrester, Jan 2009

9. Top 10 Social Websites
Most visited social
1. YouTube
websites Jan 2009
2. MySpace
3. Facebook
4. Bebo
5. Black Planet
6. Tagged
7. Imeem
8. Hi5
9. Orkut
10. Digg
According to Ranking.com

10. Australia in 2008
• 0.32% of world population
• 1.3% of online world population
• 2.6% of video uploads to YouTube
• Over 3M unique monthly views

11. According to Hitwise, Apr 2008
Hitwise,

12. YouTube
channel

13. Video Video Wall
Channel
Carousel
Mosaic Video
SEO
Contests Publishing
Sponsored Embeddable
Videos Playlists

14. Promoted
Companion Videos
Banners
InVideo
InStream Overlays
Ads Advertising
Partner Homepage
Program Ad

16. Viral
Videos

17. widespread
popularity

18. Recent Viral Ad

19. Viral Video Ads
• TVC
• Short-form, funny
• Competition
• Dark viral video
• Long-form, short-film-style

20. TVC

22. Top 5 TVC on YouTube

23. Funny short-form
Launched on
14th January
+3 outtakes

24. Case study: Durex
2.3M views top copy
35 copies on YT
copies on 20 other sites

25. According to Viral Video Chart, 16th Marc 2009

26. According to Google Insights, 16th March 2009

27. Competition

28. Case Study: Best Job in the World
35K applications
> 200 countries
$1.7M global marketing strategy
>$70M worth of publicity

29. 156K views on ad
241K views on islands video

30. Dark viral

31. Case Study: Man in the Jacket
200K views
1,071 comments
6 video responses
120% increase in Witchery
Website views in first week

32. “Coming Clean”
Witchery
follow-on
• 43K views
• 101 comments

33. Sins to avoid
1. Be dishonest - pretend you’re not
advertising
2. Underestimate the intelligence of your
audience
3. Tell consumers instead of engage
4. Do what everyone else is currently
doing, e.g. video contest

34. Another dark viral
Launched on 7th Jan
exposed within
a few days
150 blogs

35. Long-form ad

36. Case Study: Pantene Chrysalis
Launched in September 2008
Thai TVC “Shine”
Across 8 social video sites
A dozen copies on YouTube
Main has 405K views, 160K from others
178K on Metacafe
36K on Yahoo Video

37. In Summary
every stage
of
your campaign

38. Research
consumer &
media insights

39. Strategic Plan
timing, impact &
cost

40. Implementation
seeding &
video SEO

41. Promotion
optimising
impact

42. Monitoring
statistics,
control &
reports

43. Questions?
silvia.pfeiffer@vquence.com