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Online Technologies and Their Impact on Recruitment Strategies: Using Social Networking Websites To Attract Talent
Introduction ,[object Object],[object Object],Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September)
Figure 1: Recruiting Sources Primarily Used When Recruiting Job Candidates Note: Percentages do not total 100% because multiple response options were used. Respondents were asked to select their top three primary recruiting sources. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) n=571 ,[object Object]
Table 1: Influences on a Hiring Decision From Information Implicitly or Explicitly Found on an Applicant's Social Networking Profile Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) Would be much less likely to hire Would be somewhat less likely to hire Would be neither more likely nor less likely to hire Would be somewhat more likely to hire Would be much more likely to hire Unusual hobbies (n=43) 2% 5% 93% 0% 0% Information or pictures concerning romantic exploits (n=42) 26% 21% 52% 0% 0% Involvement in volunteer or civic groups (n=44) 0% 2% 36% 52% 9% Revealing private or confidential information about former or current employers (n=44) 52% 41% 7% 0% 0% Personal views, values, and/ or morals contradictory to your own organization (n=44) 11% 43% 43% 2% 0% Involvement in professional societies or organizations (n=44) 2% 0% 30% 59% 9% Information on the applicant’s profile page contradicts that provided on the applicant’s resume, cover letter, or CV (n=44) 52% 41% 2% 5% 0%
Table 1: Influences on a Hiring Decision From Information Implicitly or Explicitly Found on an Applicant's Social Networking Profile (continued)  ,[object Object],Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) Would be much less likely to hire Would be somewhat less likely to hire Would be neither more likely nor less likely to hire Would be somewhat more likely to hire Would be much more likely to hire Information on the applicant’s profile page supports that provided on the applicant’s resume, cover letter, or CV (n=44) 0% 5% 34% 46% 16% Slanderous or otherwise negative discussion of former or current employers (n=44) 43% 50% 5% 2% 0% Negative or slanderous discussion of the applicant’s friends, peers, or coworkers (former or current) (n=44) 41% 46% 11% 2% 0% Excessive alcohol use (n=44) 41% 39% 21% 0% 0% Personal views, values, and/ or morals similar to your own organization (n=43) 2% 5% 51% 37% 5% Illegal drug use (n=44) 80% 18% 2% 0% 0% Positive or complimentary discussion of former employers (n=44) 0% 7% 55% 30% 9%
Figure 2: Usage of Social Networking Sites as an HR Tool Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 3: Usage of Online Search Engines as an HR Tool Note: Percentages may not total 100% due to rounding. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 4: Average Number of Hours Spent per Week on Social Networking Sites Related to Recruiting and Screening Applicants Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen or recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 5: Usage and Intention of Using Online Search Engines and Social Networking Sites to Screen Job Applicants at Any Point in the Hiring Process Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 6: Usage and Intention of Using Social Networking Sites to Recruit or Contact Potential Job Applicants  n=371 Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 7: Methods Used on Social Networking Sites to Recruit or Contact Potential Applicants n=103 Note: A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 8: Points in the Hiring Process Where Social Networking Sites are Used to Screen Applicants n=51 Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 9: Existence of a Formal Policy for Using Social Networking Sites to Screen Applicants n=471 Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 10: Intention to Implement a Formal Policy for Use of Social Networking Sites to Screen Applicants n=208 Note: A subset of participants were surveyed. Those who have a formal plan regarding the use of social networking sites were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 11: Job Levels Social Networking Sites are Used for to Recruit or Contact Potential Applicants n=125 Note: Percentages may not total 100% because multiple response options were used. A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Table 2: Effectiveness of Social Networking Sites for Recruiting Applicants at Each Job Level in the Past 12 Months  ,[object Object],Note: Percentages may not total 100% because multiple response options were used. A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) Very ineffective Somewhat ineffective Neither effective nor ineffective Somewhat effective Very effective Non-exempt employees/ Non-management (e.g., assistant, secretary, retail, hospitality, etc.) (n=60) 10% 12% 40% 32% 7% Exempt/ Non-management (e.g., coordinator, specialist) (n=86) 4% 11% 26% 49% 12% Middle management (e.g., director, manager, supervisor) (n=75) 4% 9% 23% 44% 20% Executive level (e.g., CEO, CFO) (n=52) 12% 14% 29% 31% 15%
Figure 12: Why Organizations Use Social Networking Websites to Recruit or Contact Applicants n=125 Note: Percentages may not total 100% because multiple response options were used. A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 13: Why Organizations Do Not Use Social Networking Websites to Recruit or Contact Applicants n=246 Note: Percentages do not total 100% because multiple response options were used. A subset of participants were surveyed. Those who currently used social networking sites to recruit job applicants were excluded. “ Other” includes reasons such as IT restrictions on these sites, legal ramifications for using these sites and having not considered using them as an option.  Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 14: Why Organizations Use Social Networking Websites to Screen Applicants  n=51 Note: Percentages may not total 100% because multiple response options were used. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen job applicants were excluded. “ Other” includes reasons such as discovering the applicant’s character.  Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 15: Why Organizations Do Not Use Social Networking Websites to Screen Applicants  n=337 Note: Percentages do not total 100% because multiple response options were used. A subset of participants were surveyed. Those who currently used social networking sites to screen job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 16: Percentage of Organizations  Collecting Data on Quality/Quantity of Candidates Sources Through Various Methods Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Table 3: Comparison in Quality of Applicants Recruited From Social Networking Sites and Other Sources  Much worse Somewhat worse Neither worse nor better Somewhat better Much better Direct hire agencies/ search firms (excluding temp agencies) (n=75) 7% 28% 43% 13% 9% Regional online job boards (n=74) 3% 14% 51% 24% 8% Internal job postings (n=82) 9% 26% 44% 20% 2% Radio advertising (n=41) 0% 7% 63% 22% 7% Open house events (n=57) 9% 12% 53% 18% 9% Print advertising (n=72) 4% 15% 36% 24% 21% Industry-specific/ niche online job boards (n=84) 8% 18% 46% 19% 8% Informal networking (n=83) 6% 23% 49% 11% 11% Temporary agencies (n=66) 3% 17% 38% 21% 21% Trade publications (print & online) (n=65) 5% 15% 49% 20% 11% Research/ sourcing firms (n=74) 1% 24% 50% 14% 11%
Table 3: Comparison in Quality of Applicants Recruited From Social Networking Sites and Other Sources (continued)  ,[object Object],Note: Row percentages may not total 100% due to rounding A subset of participants were surveyed. Those who don’t currently use social networking sites to recruit job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) Much worse Somewhat worse Neither worse nor better Somewhat better Much better National online job boards (e.g., careerbuilder.com, hotjobs.com etc.) (n=85) 4% 20% 42% 24% 11% Career section of organization’s websites (n=86) 9% 21% 49% 14% 7% Employee referrals (n=85) 15% 37% 33% 9% 6% Job fairs (n=79) 4% 17% 48% 20% 11% Online college recruiting (n=64) 6% 9% 56% 23% 5% On-campus college recruiting (n=66) 11% 24% 38% 20% 8% TV advertising (n=40) 3% 5% 68% 15% 10%
Figure 17: Do Applicant's Social Networking Site Profiles Provide Important Information About an Applicant's Work Related Potential or Performance? n=402 Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 18:  Do Applicant's Social Networking Site Profiles Provide Important Information About  Whether or Not an Applicant is a Good Fit for an Organization ? n=400 Note: Percentages may not total 100% due to rounding. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 19: Organizational Industry n=403 Note: Percentages do not total 100% because multiple response options were used. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object],Organizational Industry Services (profit) 15% Health 13% Manufacturing (durable goods) 7% Finance 7% Educational services 6% Government 5% Wholesale/retail trade 4% Manufacturing (nondurable goods) 4% Insurance 4% High-tech 4% Construction & mining/oil & gas 3% Transportation 3% Services (nonprofit) 2% Telecommunications 2% Utilities 2% Newspaper publishing/broadcasting 1% Other 18%
Figure 20: Organizational Sector n=402 Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Figure 21: Organization Staff Size n=386 Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) ,[object Object]
Methodology ,[object Object],Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September)

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Sns presentation final

  • 1. Online Technologies and Their Impact on Recruitment Strategies: Using Social Networking Websites To Attract Talent
  • 2.
  • 3.
  • 4. Table 1: Influences on a Hiring Decision From Information Implicitly or Explicitly Found on an Applicant's Social Networking Profile Note: Percentages may not total 100% due to rounding. A subset of participants were surveyed. Those who don’t currently use social networking sites to screen job applicants were excluded. Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July - September) Would be much less likely to hire Would be somewhat less likely to hire Would be neither more likely nor less likely to hire Would be somewhat more likely to hire Would be much more likely to hire Unusual hobbies (n=43) 2% 5% 93% 0% 0% Information or pictures concerning romantic exploits (n=42) 26% 21% 52% 0% 0% Involvement in volunteer or civic groups (n=44) 0% 2% 36% 52% 9% Revealing private or confidential information about former or current employers (n=44) 52% 41% 7% 0% 0% Personal views, values, and/ or morals contradictory to your own organization (n=44) 11% 43% 43% 2% 0% Involvement in professional societies or organizations (n=44) 2% 0% 30% 59% 9% Information on the applicant’s profile page contradicts that provided on the applicant’s resume, cover letter, or CV (n=44) 52% 41% 2% 5% 0%
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  • 22. Table 3: Comparison in Quality of Applicants Recruited From Social Networking Sites and Other Sources Much worse Somewhat worse Neither worse nor better Somewhat better Much better Direct hire agencies/ search firms (excluding temp agencies) (n=75) 7% 28% 43% 13% 9% Regional online job boards (n=74) 3% 14% 51% 24% 8% Internal job postings (n=82) 9% 26% 44% 20% 2% Radio advertising (n=41) 0% 7% 63% 22% 7% Open house events (n=57) 9% 12% 53% 18% 9% Print advertising (n=72) 4% 15% 36% 24% 21% Industry-specific/ niche online job boards (n=84) 8% 18% 46% 19% 8% Informal networking (n=83) 6% 23% 49% 11% 11% Temporary agencies (n=66) 3% 17% 38% 21% 21% Trade publications (print & online) (n=65) 5% 15% 49% 20% 11% Research/ sourcing firms (n=74) 1% 24% 50% 14% 11%
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