12. THE DOING ERA
Clearly there’s lots and lots of data available
Organizations are crunching it left and right
They are seeing patterns and making decisions about us
based on what we’re doing (or reading)
The Perfect Man
Your E-Book Is Reading You
By ALEXANDRA ALTER
The Wall Street Journal July 19, 2012
Illustration by John Cuneo
17. TRUST: FORGETTING WHAT WE USED TO REMEMBER
Everything from no longer knowing phone numbers
or letting Google correct my spelling
to
Amazon as my shopping assistant
or Open Table recommending a nearby restaurant
(as brokers or agents)
20. OWNERSHIP
Microsoft provides a good example of ownership
“Your content remains your content, and you are responsible for it.
We do not control, verify, pay for, or endorse the content that you and
others make available on the services.”
21. OWNERSHIP
High personal ownership for high utility (eg, my physician)
Low personal ownership for less utility (restaurant behavior)
with an ever-growing
set of reports from
smart technology
8
Nightingale, the winning concept from the White
House-sponsored Health Design Challenge, was
designed by Chicago consultancy gravitytank.
RESULT
increasing demands on our attention
to the ownership/utility tradeoff
Nicholas Felton
The Obsessives: an analysis of
one week of consumption.