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Communication Tools: New and Tried & True Media

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Shai Coggins
Shai Coggins

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Communication Tools: Tried and True + New Media AuSAE Leadership Presentation by Shai Coggins Manager, Communications & Web Content Symposium Connecting Up - http://connectingup.org/
Programs and services for nonprofits DonorTec, MatchIT, National Directory, Conference Twitter:
Communications Insights
Tried and True Snail mail Word of mouth Print publications Telephone Television Radio
New Media E-newsletters and emails Social networks Websites and blogs SMS / Mobile Videos and slideshows Podcasts
Traditional media is just like new media, digitised.
Insight 1: It's all Good! Tried and True New Media Reaching more people, quicker + Great for reaching non-techies targeted Inexpensive, but needs clearer More expensive and time lag guidelines Tracking challenges May be tracked and measured Directive Community orientated
Mixing It Up! Tried and True: Print collateral (bookmark) New Media: QR code - linking to mobile page with invitation to connect with social platforms
Insight 2: What's The Strategy? Map out a Communications Plan/Strategy How do we know we got there? Take the team on the journey
Insight 3: Take it to the community! TweetChats Connecting Up Groups MatchIT
#npau TweetChat Wednesdays fortnightly, 3:30 pm AEST Next one: 21 September 2011
Connect with me! Twitter: @shaicoggins Email: SC@connectingup.org

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Communication Tools: New and Tried & True Media

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