Using Your Growth Model to Drive Smarter High Tempo Testing

•

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In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.

Marketing

Testing with a Growth Model
Using a Growth Model for more
Effective High Tempo Testing

Testing Drives Growth
Twitter boosts testing tempo 20X GH boosts testing tempo 10X

High Tempo Testing Process
Analyze
IdeasPrioritize
Test

Analyze Growth Model First
Analyze
IdeasPrioritize
Test

Establish a North Star Metric
•  Provides lens for measuring sustainable growth
•  Should be correlated with value delivered to customers
•  Examples: Airbnb nights booked, Facebook DAUs

Understand Your Growth Model
Relationship between variables that move your
North Star Metric
•  Acquisitio - Sources and motivation to try
•  Ac - Aha moment
•  - “Must have” experience
•  - User-get-user loops
Acquisition
Activation
Retention
Referral

Build Your Growth Model
?
(Aha Moment)
?
?
(North Star
Metric)
?
Acquisition
Activation
Retention
Referral
Revenue
?
*simpliﬁed
(Core Beneﬁt)

LinkedIn Example Growth Model*
SEO Int’l expansion Invites
(Aha Moment)
Create proﬁle,
4+ connections
Stay connected
with work people
(North Star
Metric)
Proﬁle
connections
Acquisition
Activation
Retention
Referral
Revenue
Invites
*simpliﬁed
(Core Beneﬁt)

What’s Your “Aha Moment”?
•  Elements of an “aha moment”
–  First taste of core beneﬁt
–  Achievable on ﬁrst visit
–  Signiﬁcantly increases likelihood of revisit
•  If NO “aha moment” reached on 1st visit, unlikely
to ever see prospect again

Growth Model for GrowthHackers*
Invites
(invites)
Unique growth
insights from
testing
(North Star
Metric)
Card hops
SlideShareAcquisition
Activation
Retention
Referral
Revenue
Twitter
Sharing a
great idea
(Aha Moment)
*simpliﬁed
(Core Beneﬁt)

Analyze to Find Leverage in Model
(invites)
Unique growth
insights from
testing Card hops
Acquisition
Activation
Retention
ReferralSharing a
great idea
(Aha Moment)
InvitesSlideShare
Twitter
(North Star
Metric)
Revenue
(Core Beneﬁt)

Deeper Understanding of Problem
No ideas added yet

Generate Ideas in Leverage Area
Majority of new ideas should be in leverage area
Activation

Formalize ideas in Experiment Doc
•  Include hypothesis, research, target lever
ICE Score 1 - 10
I - Impact
C - Conﬁdence
E - Ease

Team Members Nominate Ideas
Filter to focus area Sort by ICE score

Analyze Results
Analyze
IdeasPrioritize
Test

Repeat Process
Analyze
IdeasPrioritize
Test

Weekly Growth Meeting Agenda
15 min: KPI review & update focus area
10 min: Review last week’s testing sprint
15 min: Key lessons learned from analyzed tests
15 min: Select next tests via nominations
5 min: Check growth of idea backlog

Manage High Tempo Testing
1) Team Ideation 2) Prioritize Testing 3) Capture Learning
Try GrowthHackers Projects Free
Projects.GrowthHackers.com
GrowthHackers Projects

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Situation Analysis | Management Company.

DanielaQuiroz63

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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dollysharma2066

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media, ppt. Features, characteristics

wasim792942

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Using Your Growth Model to Drive Smarter High Tempo Testing

1. Testing with a Growth Model Using a Growth Model for more Effective High Tempo Testing

2. Testing Drives Growth Twitter boosts testing tempo 20X GH boosts testing tempo 10X

3. High Tempo Testing Process Analyze IdeasPrioritize Test

4. Analyze Growth Model First Analyze IdeasPrioritize Test

5. Establish a North Star Metric •  Provides lens for measuring sustainable growth •  Should be correlated with value delivered to customers •  Examples: Airbnb nights booked, Facebook DAUs

6. Understand Your Growth Model Relationship between variables that move your North Star Metric •  Acquisitio - Sources and motivation to try •  Ac - Aha moment •  - “Must have” experience •  - User-get-user loops Acquisition Activation Retention Referral

7. Build Your Growth Model ? (Aha Moment) ? ? (North Star Metric) ? Acquisition Activation Retention Referral Revenue ? *simpliﬁed (Core Beneﬁt)

8. LinkedIn Example Growth Model* SEO Int’l expansion Invites (Aha Moment) Create profile, 4+ connections Stay connected with work people (North Star Metric) Profile connections Acquisition Activation Retention Referral Revenue Invites *simplified (Core Benefit)

9. What’s Your “Aha Moment”? •  Elements of an “aha moment” –  First taste of core benefit –  Achievable on first visit –  Significantly increases likelihood of revisit •  If NO “aha moment” reached on 1st visit, unlikely to ever see prospect again

10. Growth Model for GrowthHackers* Invites (invites) Unique growth insights from testing (North Star Metric) Card hops SlideShareAcquisition Activation Retention Referral Revenue Twitter Sharing a great idea (Aha Moment) *simpliﬁed (Core Beneﬁt)

11. Analyze to Find Leverage in Model (invites) Unique growth insights from testing Card hops Acquisition Activation Retention ReferralSharing a great idea (Aha Moment) InvitesSlideShare Twitter (North Star Metric) Revenue (Core Beneﬁt)

12. “Activation” Growth Objective

13. Deeper Understanding of Problem No ideas added yet

14. High Tempo Testing Process Analyze IdeasPrioritize Test

15. Generate Ideas in Leverage Area Majority of new ideas should be in leverage area Activation

16. Formalize ideas in Experiment Doc •  Include hypothesis, research, target lever ICE Score 1 - 10 I - Impact C - Conﬁdence E - Ease

17. High Tempo Testing Process Analyze IdeasPrioritize Test

18. Team Members Nominate Ideas Filter to focus area Sort by ICE score

19. Quick Team Nomination Pitches

20. High Tempo Testing Process Analyze IdeasPrioritize Test

21. Launch and Manage Testing

22. Integrate Your Testing Tools

23. Analyze Results Analyze IdeasPrioritize Test

24. Analyze Results

25. Organize Learning

26. Repeat Process Analyze IdeasPrioritize Test

27. Monitor Key Testing Inputs

28. Weekly Growth Meeting Agenda 15 min: KPI review & update focus area 10 min: Review last week’s testing sprint 15 min: Key lessons learned from analyzed tests 15 min: Select next tests via nominations 5 min: Check growth of idea backlog

29. Manage High Tempo Testing 1) Team Ideation 2) Prioritize Testing 3) Capture Learning Try GrowthHackers Projects Free Projects.GrowthHackers.com GrowthHackers Projects

Using Your Growth Model to Drive Smarter High Tempo Testing

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