Get More From Google Analytics: Advanced Segments, Goals, and Intelligence Events
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Get More From Google Analytics: Advanced Segments, Goals, and Intelligence Events
- 1. Getting more from Google Analytics Seamus Morley Find50 Marketing www.find50-marketing.co.uk Twitter: @find50
- 2. Advanced Segments • Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads... • Where did they go on the site ? – Top Pages/Site Sections/Return Visits • What did they complete? – Downloads/SignUps/ beware site-wide averages
- 4. C Arjen van den Broek Goals Measuring Success Ecommerce Site > £/£/£ Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
- 5. GA - GOALS Multi-Channel Funnels
- 6. Intelligence Events • `Unknown unknowns` • Custom • Automatic
- 8. GA - Three key features • Advanced Segments • Goals • Intelligence Events • Actionable data • Measuring site success • Find `unknown unknowns`
- 9. For more follow me on Twitter:@find50. First 3 new followers will get a free web site review/ consultation. Presentation plus notes available at: www.find50-marketing.co.uk Comments/feedback welcome at: seamus@find50-marketing.co.uk
Notas do Editor
- Presentation Focus is 3 practical things you can do to get more from GA. > Now used by around 300k accounts W`wide/ Recent Major update / Extendable Tracking code for custom variables/ >Now a `data framework` ie in addition to the regular interface it now has an easy to use API./ > Google looking to extend it beyond existing web site data eg adding Social Tracking, etc > Now a group of 3rd party suppliers of plug-ins.
- Advanced Segments. BEWARE Site Wide Averages. >The purpose of GA data is to help people make better decisions re audiences, content. > To do this site wide averages are useless actually worse as they are misleading ( see Blog Post) > Advanced Segments are a great way to find actionable data ( Profiles less important these days) > Default and Custom segments. So: By region/city/New/ Returning/by `engagement`/SOURCE: ads/banners/SMedia/etc CONTENT: Lovely features such as Preview Segment and Test Segment GA was designed to show how the effect of AdWords/Marketing.
- Default Segments Custom Segments can be easily created and tested.
- Goals/Multichannel Funnels For an ecommerce site it will be about leads/sales, etc. But for a `content site` eg BBC, Newspaper Sites. > NB: Maximum 30 Goals per Profile. Goals can be: URL reached/ Time on Site/ Pages Viewed/ or Events: eg form completed/downloads/Video viewed, etc Eg Number of visitors that you send to a `partner` site. >MultiChannel Funnels: Assisted Conversions. What channel contributed to Goals ? Not just `last click attribution`
- Can be any of 3 kinds; 1. Events such as: download/ link to another site/ Sign-up / 2. Engagement: ie Time on Site/ Pages Viewed/ 3. URL destination: 4: Not easy to copy Goals from PROFILE to Profile.
- Making good use of computers – let them find changes in usage patterns. Automatic or Manual You can get email notification too
- Custom Alerts created automatically based on the performance of your site. Custom Alerts can be auto sent to your email address.