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A QUICK INTRODUCTION

     Scott Salkin
     CEO & Founder
     IDS Technology Marketing

     A business-to-business (B2B) marketing and
     lead generation firm who's mission is twofold:
     To help technology companies and startups
     grow through smart, impactful sales and
     marketing, and to help our local community
     and economy grow through technology and
     entrepreneurial advocacy and mentorship.
GUESS
THE YEAR!
5 Years
 Later…
Sold for $1 billion
 30M Users ($33/user)
   $0 Revenue
Here’s an ugly slide with
way too many bullets…
•  Mobile internet usage will overtake desktops
   internet usage in 2014 (Microsoft TAG)
•  +50% of all local Google searches are performed
   on mobile devices…27% of all clicks (Microsoft TAG)
•  70% of mobile searches result in action w/in
   one hour (Microsoft TAG)
•  Users will wait an average of 5 seconds for
   your page to load on their mobile device    (Gomez Research)



•  91% of mobile internet access is for social
   media or search (Microsoft TAG)
It’s only
just begun.
The next challenge
  is avoiding this.
Blogging
 Speaking
   Posting
 Tweeting
    Mobile
Advocating
Partnering
   Closing
QUESTIONS?

      Scott Salkin
      CEO & Founder
      IDS Technology Marketing

      ssalkin@idstm.com
      @scottsalkin
      LinkedIn.com/in/scottsalkin
      480.685.5472

      www.idstm.com

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V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

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  • 2. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
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  • 11. Sold for $1 billion 30M Users ($33/user) $0 Revenue
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  • 30. Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) •  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) •  70% of mobile searches result in action w/in one hour (Microsoft TAG) •  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) •  91% of mobile internet access is for social media or search (Microsoft TAG)
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  • 36. The next challenge is avoiding this.
  • 37. Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
  • 38.
  • 39. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com