SlideShare a Scribd company logo
1 of 39
Download to read offline
A QUICK INTRODUCTION

     Scott Salkin
     CEO & Founder
     IDS Technology Marketing

     A business-to-business (B2B) marketing and
     lead generation firm who's mission is twofold:
     To help technology companies and startups
     grow through smart, impactful sales and
     marketing, and to help our local community
     and economy grow through technology and
     entrepreneurial advocacy and mentorship.
GUESS
THE YEAR!
5 Years
 Later…
Sold for $1 billion
 30M Users ($33/user)
   $0 Revenue
Here’s an ugly slide with
way too many bullets…
•  Mobile internet usage will overtake desktops
   internet usage in 2014 (Microsoft TAG)
•  +50% of all local Google searches are performed
   on mobile devices…27% of all clicks (Microsoft TAG)
•  70% of mobile searches result in action w/in
   one hour (Microsoft TAG)
•  Users will wait an average of 5 seconds for
   your page to load on their mobile device    (Gomez Research)



•  91% of mobile internet access is for social
   media or search (Microsoft TAG)
It’s only
just begun.
The next challenge
  is avoiding this.
Blogging
 Speaking
   Posting
 Tweeting
    Mobile
Advocating
Partnering
   Closing
QUESTIONS?

      Scott Salkin
      CEO & Founder
      IDS Technology Marketing

      ssalkin@idstm.com
      @scottsalkin
      LinkedIn.com/in/scottsalkin
      480.685.5472

      www.idstm.com

More Related Content

What's hot

Making Sense of Data, Digiday Programmatic Summit, November 2016
Making Sense of Data, Digiday Programmatic Summit, November 2016Making Sense of Data, Digiday Programmatic Summit, November 2016
Making Sense of Data, Digiday Programmatic Summit, November 2016Digiday
 
Social Media Marketing Campaigns Part 2
Social Media Marketing Campaigns Part 2Social Media Marketing Campaigns Part 2
Social Media Marketing Campaigns Part 2Mindgrub Technologies
 
Social Media's Role in Business Research
Social Media's Role in Business ResearchSocial Media's Role in Business Research
Social Media's Role in Business Researchkensickles
 
Digital giving landscape
Digital giving landscapeDigital giving landscape
Digital giving landscapeChangeist
 
CA_Conference_2016_Naresh_Abeyesekera
CA_Conference_2016_Naresh_AbeyesekeraCA_Conference_2016_Naresh_Abeyesekera
CA_Conference_2016_Naresh_AbeyesekeraNaresh Abeyesekera
 
Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1Mindgrub Technologies
 
Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Digiday
 
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)NAFCU Services Corporation
 
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...IBM Digital Sales Colombia
 
IABC & RockDove Solutions - Crisis Preparedness in the Digital Era
IABC & RockDove Solutions - Crisis Preparedness in the Digital EraIABC & RockDove Solutions - Crisis Preparedness in the Digital Era
IABC & RockDove Solutions - Crisis Preparedness in the Digital EraRockDove Solutions
 
Transforming service delivery: breaking down siloes and letting users lead | ...
Transforming service delivery: breaking down siloes and letting users lead | ...Transforming service delivery: breaking down siloes and letting users lead | ...
Transforming service delivery: breaking down siloes and letting users lead | ...CharityComms
 
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012arabiansocialmedia
 
6waves: The End of Social Games?
6waves: The End of Social Games?6waves: The End of Social Games?
6waves: The End of Social Games?DevGAMM Conference
 

What's hot (14)

2013 UX trends for .gov websites workshop
2013 UX trends for .gov websites workshop2013 UX trends for .gov websites workshop
2013 UX trends for .gov websites workshop
 
Making Sense of Data, Digiday Programmatic Summit, November 2016
Making Sense of Data, Digiday Programmatic Summit, November 2016Making Sense of Data, Digiday Programmatic Summit, November 2016
Making Sense of Data, Digiday Programmatic Summit, November 2016
 
Social Media Marketing Campaigns Part 2
Social Media Marketing Campaigns Part 2Social Media Marketing Campaigns Part 2
Social Media Marketing Campaigns Part 2
 
Social Media's Role in Business Research
Social Media's Role in Business ResearchSocial Media's Role in Business Research
Social Media's Role in Business Research
 
Digital giving landscape
Digital giving landscapeDigital giving landscape
Digital giving landscape
 
CA_Conference_2016_Naresh_Abeyesekera
CA_Conference_2016_Naresh_AbeyesekeraCA_Conference_2016_Naresh_Abeyesekera
CA_Conference_2016_Naresh_Abeyesekera
 
Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1
 
Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016
 
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)
eMarketers Exclusive—Top 10 Trends of 2013 (Webinar Slides)
 
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...
 
IABC & RockDove Solutions - Crisis Preparedness in the Digital Era
IABC & RockDove Solutions - Crisis Preparedness in the Digital EraIABC & RockDove Solutions - Crisis Preparedness in the Digital Era
IABC & RockDove Solutions - Crisis Preparedness in the Digital Era
 
Transforming service delivery: breaking down siloes and letting users lead | ...
Transforming service delivery: breaking down siloes and letting users lead | ...Transforming service delivery: breaking down siloes and letting users lead | ...
Transforming service delivery: breaking down siloes and letting users lead | ...
 
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
 
6waves: The End of Social Games?
6waves: The End of Social Games?6waves: The End of Social Games?
6waves: The End of Social Games?
 

Viewers also liked

Re:Engage: Accelerating Sales Pipeline w/ Marketing's New Dynamics
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsRe:Engage: Accelerating Sales Pipeline w/ Marketing's New Dynamics
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
 
Mainova AG und die Kontaktstrategie des Kundenmanagements
Mainova AG und die Kontaktstrategie des KundenmanagementsMainova AG und die Kontaktstrategie des Kundenmanagements
Mainova AG und die Kontaktstrategie des KundenmanagementsTorben Haagh
 
Marketing Automation Simplified
Marketing Automation SimplifiedMarketing Automation Simplified
Marketing Automation Simplifiedkevindean9737
 
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"Kirchner + Robrecht management consultants
 
Online Marketing für NGOs und NPOs
Online Marketing für NGOs und NPOsOnline Marketing für NGOs und NPOs
Online Marketing für NGOs und NPOsEva Hieninger
 
Patricia Davidson- Customer Experience Perspective
Patricia Davidson- Customer Experience PerspectivePatricia Davidson- Customer Experience Perspective
Patricia Davidson- Customer Experience PerspectivePatricia Davidson
 
marketing-automation-simplified-gd-oracle
marketing-automation-simplified-gd-oraclemarketing-automation-simplified-gd-oracle
marketing-automation-simplified-gd-oracleElle Lucas
 
Die 5 Säulen des Modern Marketing | Eloqua
Die 5 Säulen des Modern Marketing | EloquaDie 5 Säulen des Modern Marketing | Eloqua
Die 5 Säulen des Modern Marketing | EloquaAptly GmbH
 
B2B Marketing Communications Plan (template) v2
B2B Marketing Communications Plan (template) v2B2B Marketing Communications Plan (template) v2
B2B Marketing Communications Plan (template) v2Scott Armstrong
 

Viewers also liked (11)

Re:Engage: Accelerating Sales Pipeline w/ Marketing's New Dynamics
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsRe:Engage: Accelerating Sales Pipeline w/ Marketing's New Dynamics
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New Dynamics
 
Mainova AG und die Kontaktstrategie des Kundenmanagements
Mainova AG und die Kontaktstrategie des KundenmanagementsMainova AG und die Kontaktstrategie des Kundenmanagements
Mainova AG und die Kontaktstrategie des Kundenmanagements
 
Marketing Automation Simplified
Marketing Automation SimplifiedMarketing Automation Simplified
Marketing Automation Simplified
 
Netsis B2B
Netsis B2BNetsis B2B
Netsis B2B
 
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"
Kirchner + Robrecht White Paper "Marketing Automation - Überblick und Anbieter"
 
Online Marketing für NGOs und NPOs
Online Marketing für NGOs und NPOsOnline Marketing für NGOs und NPOs
Online Marketing für NGOs und NPOs
 
Patricia Davidson- Customer Experience Perspective
Patricia Davidson- Customer Experience PerspectivePatricia Davidson- Customer Experience Perspective
Patricia Davidson- Customer Experience Perspective
 
marketing-automation-simplified-gd-oracle
marketing-automation-simplified-gd-oraclemarketing-automation-simplified-gd-oracle
marketing-automation-simplified-gd-oracle
 
Die 5 Säulen des Modern Marketing | Eloqua
Die 5 Säulen des Modern Marketing | EloquaDie 5 Säulen des Modern Marketing | Eloqua
Die 5 Säulen des Modern Marketing | Eloqua
 
Die 7 Erfolgs-Chancen im B2B Marketing 2.0
Die 7 Erfolgs-Chancen im B2B Marketing 2.0Die 7 Erfolgs-Chancen im B2B Marketing 2.0
Die 7 Erfolgs-Chancen im B2B Marketing 2.0
 
B2B Marketing Communications Plan (template) v2
B2B Marketing Communications Plan (template) v2B2B Marketing Communications Plan (template) v2
B2B Marketing Communications Plan (template) v2
 

Similar to V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.MHVDM
 
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment ReportScott DeLong
 
How to Leverage Mobile For Your Organization
How to Leverage Mobile For Your OrganizationHow to Leverage Mobile For Your Organization
How to Leverage Mobile For Your OrganizationMindgrub Technologies
 
2000 - Top IT trends and their impact on security - Shannon Lake
2000 - Top IT trends and their impact on security - Shannon Lake2000 - Top IT trends and their impact on security - Shannon Lake
2000 - Top IT trends and their impact on security - Shannon LakeShannon Lake
 
MICROSOFT BUSINESS RESEARCH PROJECT
MICROSOFT BUSINESS RESEARCH PROJECT MICROSOFT BUSINESS RESEARCH PROJECT
MICROSOFT BUSINESS RESEARCH PROJECT Sreenivas vasu
 
Microsoft_PR Crisis Management
Microsoft_PR Crisis ManagementMicrosoft_PR Crisis Management
Microsoft_PR Crisis ManagementLujia Chen
 
Micro Blogging In The Enterprise Final
Micro Blogging In The Enterprise FinalMicro Blogging In The Enterprise Final
Micro Blogging In The Enterprise FinalIan McNairn
 
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VMLDigital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VMLDigital Clarity Group
 
Running head improving marketing strategies 1 improving
Running head improving marketing strategies      1 improving Running head improving marketing strategies      1 improving
Running head improving marketing strategies 1 improving SHIVA101531
 
Does Social Media Matter to the HR Manager?, Raaid Damati
Does Social Media Matter to the HR Manager?, Raaid DamatiDoes Social Media Matter to the HR Manager?, Raaid Damati
Does Social Media Matter to the HR Manager?, Raaid DamatiThe HR Observer
 
From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'Cognizant
 
Hellenic Innovation Forum 2017, Eurobank syrmakezis
Hellenic Innovation Forum 2017, Eurobank syrmakezisHellenic Innovation Forum 2017, Eurobank syrmakezis
Hellenic Innovation Forum 2017, Eurobank syrmakezisStarttech Ventures
 
Mobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for MobilegeddonMobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for MobilegeddonJeff Riddall
 
The Future of Marketing in the Engagement Economy - TK Kader
The Future of Marketing in the Engagement Economy - TK KaderThe Future of Marketing in the Engagement Economy - TK Kader
The Future of Marketing in the Engagement Economy - TK KaderMarketo
 
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdf
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdfWebinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdf
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdfRohan Ray
 
Technology Toolbox
Technology ToolboxTechnology Toolbox
Technology ToolboxMitch Miles
 
2013 Hispanic Marketing Symposium: Mobile Apps for Business
2013 Hispanic Marketing Symposium: Mobile Apps for Business2013 Hispanic Marketing Symposium: Mobile Apps for Business
2013 Hispanic Marketing Symposium: Mobile Apps for BusinessSweb Development
 
Work like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessWork like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessSocialsquare
 

Similar to V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing (20)

MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
 
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report
2015 Gartner SYMPOSIUM ITxpo Summary and 2016 IT Industry Assessment Report
 
How to Leverage Mobile For Your Organization
How to Leverage Mobile For Your OrganizationHow to Leverage Mobile For Your Organization
How to Leverage Mobile For Your Organization
 
2000 - Top IT trends and their impact on security - Shannon Lake
2000 - Top IT trends and their impact on security - Shannon Lake2000 - Top IT trends and their impact on security - Shannon Lake
2000 - Top IT trends and their impact on security - Shannon Lake
 
MICROSOFT BUSINESS RESEARCH PROJECT
MICROSOFT BUSINESS RESEARCH PROJECT MICROSOFT BUSINESS RESEARCH PROJECT
MICROSOFT BUSINESS RESEARCH PROJECT
 
Microsoft_PR Crisis Management
Microsoft_PR Crisis ManagementMicrosoft_PR Crisis Management
Microsoft_PR Crisis Management
 
Micro Blogging In The Enterprise Final
Micro Blogging In The Enterprise FinalMicro Blogging In The Enterprise Final
Micro Blogging In The Enterprise Final
 
Software Development Lifecycle 101
Software Development Lifecycle 101Software Development Lifecycle 101
Software Development Lifecycle 101
 
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VMLDigital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML
Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML
 
Running head improving marketing strategies 1 improving
Running head improving marketing strategies      1 improving Running head improving marketing strategies      1 improving
Running head improving marketing strategies 1 improving
 
Does Social Media Matter to the HR Manager?, Raaid Damati
Does Social Media Matter to the HR Manager?, Raaid DamatiDoes Social Media Matter to the HR Manager?, Raaid Damati
Does Social Media Matter to the HR Manager?, Raaid Damati
 
From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'
 
Hellenic Innovation Forum 2017, Eurobank syrmakezis
Hellenic Innovation Forum 2017, Eurobank syrmakezisHellenic Innovation Forum 2017, Eurobank syrmakezis
Hellenic Innovation Forum 2017, Eurobank syrmakezis
 
Mobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for MobilegeddonMobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for Mobilegeddon
 
The Future of Marketing in the Engagement Economy - TK Kader
The Future of Marketing in the Engagement Economy - TK KaderThe Future of Marketing in the Engagement Economy - TK Kader
The Future of Marketing in the Engagement Economy - TK Kader
 
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdf
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdfWebinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdf
Webinar_Slide_Deck__Finding_Transformation_Opportunities_With_Generative_AI.pdf
 
Technology Toolbox
Technology ToolboxTechnology Toolbox
Technology Toolbox
 
2013 Hispanic Marketing Symposium: Mobile Apps for Business
2013 Hispanic Marketing Symposium: Mobile Apps for Business2013 Hispanic Marketing Symposium: Mobile Apps for Business
2013 Hispanic Marketing Symposium: Mobile Apps for Business
 
Work like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessWork like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional business
 
TechConnect London 2014
TechConnect London 2014TechConnect London 2014
TechConnect London 2014
 

More from Scott Salkin

Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...
Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...
Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...Scott Salkin
 
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingBuzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
 
ADTRAN Channel Webinar - The Hunt for the Coveted "A" Lead
ADTRAN Channel Webinar - The Hunt for the Coveted "A" LeadADTRAN Channel Webinar - The Hunt for the Coveted "A" Lead
ADTRAN Channel Webinar - The Hunt for the Coveted "A" LeadScott Salkin
 
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsAdapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
 
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...Scott Salkin
 
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome Slides
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome SlidesBMA Phoenix - 2014 National B2B Marketing Outlook Welcome Slides
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome SlidesScott Salkin
 
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...Scott Salkin
 
6 Years After Startup: How I Got Here and What I’ve Learned
6 Years After Startup: How I Got Here and What I’ve Learned 6 Years After Startup: How I Got Here and What I’ve Learned
6 Years After Startup: How I Got Here and What I’ve Learned Scott Salkin
 
8 Myths of Startup Marketing
8 Myths of Startup Marketing8 Myths of Startup Marketing
8 Myths of Startup MarketingScott Salkin
 
10 Turnkey B2B Lead Generation Campaigns
10 Turnkey B2B Lead Generation Campaigns10 Turnkey B2B Lead Generation Campaigns
10 Turnkey B2B Lead Generation CampaignsScott Salkin
 
6 Myths of B2B Marketing...and a Few Truths, Too!
6 Myths of B2B Marketing...and a Few Truths, Too!6 Myths of B2B Marketing...and a Few Truths, Too!
6 Myths of B2B Marketing...and a Few Truths, Too!Scott Salkin
 

More from Scott Salkin (12)

Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...
Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...
Top 10 Things I Learned While Taking My Startup through a Silicon Valley Acce...
 
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingBuzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
 
ADTRAN Channel Webinar - The Hunt for the Coveted "A" Lead
ADTRAN Channel Webinar - The Hunt for the Coveted "A" LeadADTRAN Channel Webinar - The Hunt for the Coveted "A" Lead
ADTRAN Channel Webinar - The Hunt for the Coveted "A" Lead
 
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsAdapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New Dynamics
 
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...
 
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome Slides
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome SlidesBMA Phoenix - 2014 National B2B Marketing Outlook Welcome Slides
BMA Phoenix - 2014 National B2B Marketing Outlook Welcome Slides
 
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...
 
6 Years After Startup: How I Got Here and What I’ve Learned
6 Years After Startup: How I Got Here and What I’ve Learned 6 Years After Startup: How I Got Here and What I’ve Learned
6 Years After Startup: How I Got Here and What I’ve Learned
 
8 Myths of Startup Marketing
8 Myths of Startup Marketing8 Myths of Startup Marketing
8 Myths of Startup Marketing
 
10 Turnkey B2B Lead Generation Campaigns
10 Turnkey B2B Lead Generation Campaigns10 Turnkey B2B Lead Generation Campaigns
10 Turnkey B2B Lead Generation Campaigns
 
6 Myths of B2B Marketing...and a Few Truths, Too!
6 Myths of B2B Marketing...and a Few Truths, Too!6 Myths of B2B Marketing...and a Few Truths, Too!
6 Myths of B2B Marketing...and a Few Truths, Too!
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 

Recently uploaded

Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
ch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.pptch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.pptZawadAmin2
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideCharleston Alexander
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 

Recently uploaded (20)

Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
ch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.pptch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.ppt
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 

V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

  • 1.
  • 2. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Sold for $1 billion 30M Users ($33/user) $0 Revenue
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) •  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) •  70% of mobile searches result in action w/in one hour (Microsoft TAG) •  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) •  91% of mobile internet access is for social media or search (Microsoft TAG)
  • 31.
  • 32.
  • 33.
  • 34.
  • 36. The next challenge is avoiding this.
  • 37. Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
  • 38.
  • 39. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com