Search Engine Marketing by Schipul - Boost Your Presence, Build Your Brand
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Search Engine Marketing by Schipul - Boost Your Presence, Build Your Brand
- 1. Jason McElweenie Search Engine Marketing Director Schipul – The Web Marketing Company Site: http://www.schipul.com Blog: http://www.thesemblog.com
- 2. Read more: http://www.mattcutts.com/blog/ramping-up-on-international-webspam/
- 17. Free: http://adwords.google.com/select/KeywordToolExternal Paid: http://www.keyworddiscovery.com
- 21. Are you writing what you mean to say? www.schipul.com/en/sem/keywords
- 22. Not everyone gets this (ie: www.target.com )
- 24. Suggested search engines: Google http://www.google.com/addurl/ Yahoo http://search.yahoo.com/info/submit.html MSN http://submitit.bcentral.com/msnsubmit.htm Suggested directories: www.dmoz.org (open directory) Yahoo Directory ($299/year) Google Local & Yahoo Local SubmitIt (BCentral) – MSN paid submission service Other local & relevant directories
- 29. Use spreadsheet & research to determine which terms to begin campaign with
- 30. Don’t pick overly competitive keywords unless you have an unlimited budget
- 31. When in doubt, align budget allocation with the search engines’ market share http://marketshare.hitslink.com/report.aspx?qprid=4
- 40. Search Engine Marketing Director Schipul – The Web Marketing Company Phone: (281) 497.6567 x 520 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog.com
Notas do Editor
- Site: http://www.schipul.com Blog: http://www.thesemblog.com