1. Ezra Kebrab Mark Elbadramany
Number of Customers
Day 0: 25
Day 1: 12
Day 2: 19 Lean Launchpad
Day 3: 13
Day 4: 16 Event Analytics Company
maximizing the way people experience their favorite events by
Week Total: 85 transforming how event-organizers and marketers interact and learn
from their customers – in real-time.
Karen Kwan Emile Barraza John Daniels

2. Customer Discovery
>44 EVENT GOERS 4 PARTNERS
15 EVENT ORGANIZERS 2 MEDIA RIGHTS COMPANIES
Prospective Customer Name & Title Outcome
Ryan Oppelt  Love it! Awaiting Prototype.
Assistant Exec. Director -  Extended invitation to present to National
Kraft Bowl; FBA Committee Football Bowl Association Governing
Member
Committee
 Definitely interested!
Marc Badain
Chief Financial Officer –  Awaiting prototype
Oakland Raiders
 Opened personal contact book
Sandy Barbour  Waiting for a solution like this!
Director - Berkeley Athletics  Upcoming meeting with CTO and COO

3. Mobile app improves the in-game experience resulting in increase
attendance and increase spending
Concessions
Venue
Merchandise
Navigation & Parking
Real-time Team &
Seat Event Info
Upgrades & Stats
Deals,
Social
Specials &
Network
Promotions

4. Intellievents™ dashboard provides event organizers the necessary data and
tools to earn incremental revenue and better manage customer relationships
Concessions,
Direct Target
Merchandise
Marketing
& Parking
Real time In-event Fan
Seat engagement
Upgrades & Security
Corporate
CRM, Data & Sponsorships
Analytics &
Advertising

5. Business Model Canvas: Day 1

6. What We Thought
Scalable across four industries One App for Event Goers
Sports Events Amusement Parks
Live Concerts Corporate Tradeshows All information about event venue
All tools to stay connected to
Two Customer Segments events and to enjoy amenities
Event Goers Event Organizers/Venues
Partners for Mobile App Content
Event Organizers Vendors
One Platform for Event
Sponsors Organizers
Revenue Streams from Event Data driven customer insights
Organizers, Vendors, & Sponsors Direct, targeted marketing
Setup + hosting Commissions from sales
New revenue generation
Begin with Columbia Athletics
Easier to implement in small community

7. Business Model Canvas: Day 2

8. Business Model Canvas: Day 3

9. Business Model Canvas: Day 4

10. What We Learned
Day 2 Day 4
Tradeshows and amusement parks Broadways venues would benefit from
cannot be a customer segments due product but more research is needed
to the logistic difficulty of execution in targeting specific venues
(focus in depth research on collegiate Columbia athletics is not a great
athletics) environment to launch pilot run of
Partnering with major ticketing, application/need to find athletic
inventory, and CRM systems would program with right characteristics
significantly increase value of Professional sports will likely benefit the
platform largest from multifaceted platform
Day 3
Simplify revenue model to setup fee to
subscription service contract
Vendors including concessions, parking,
and merchandise provide value
added and new customer segment

11. Business Model Canvas: Day 5

12. Intellievents Ecosystem
Money
Audience data
B2B web dashboard Event
Mobile app Sponsors
Organizers
Event Attendee
Third Party
Vendors

13. Customer Archetype
• Event Attendee Survey • The Customer:
– 44 total participants Christopher Doyle
– 34 participants under – 24 years old
age of 30 – CBS student
– 3 season ticket holders – Male
– 31 male participants – Non-season ticket holder
– 26 students (casual sports game
goer)
– Likes socializing at
games

14. Competitive Environment
Ticketing
Inventory
Manage CRM
ment Systems
Systems
Security /
Social
Incident
Media
Systems
Content
Business
Manage
Intelligen
ment
ce
System

15. Event Organizers market e-VENTS app directly to customers
Rapid
Adoption
Event
Customer
Organizer Insights
Promotes
Drive Direct
Revenue Marketing

16. Sales Funnels
Event Attendee Event Organizer
relationship
building by Set up fee and
sales force contract for
share of revenue
Event
Present case
Event organizer
studies from
organizer provides
other clients
promotes incentive Sales
mobile to activate force
app