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E245 dcveritas week7
- 1. D.C. VeritasWeek 7: Revenue Model
- 3. Understand customer, influencers, motivations, problems, competitors
- 4. Form partnerships for maximum reach
- 5. Submit bids for city RFPs
- 6. Retrofit wind turbine for street and highway lamps.
- 7. Use competitive, local, renewable energy, strong green symbol
- 9. Fast payback than alternatives.
- 10. Cities
- 12. Utilities
- 13. 5 year maintenance and warranty
- 14. After 5 years, service charge
- 15. Utility to manage after warranty expiration
- 17. Environmental, bird, wildlife groups (regulations, publicity)
- 18. City councils (new regulations, permits).
- 19. Light manufacturers, installers to package product/services
- 20. Electricians, contractors, light maintenance for additional workforce
- 21. Cheap manufacturing process- Intellectual property
- 22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
- 23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
- 24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
- 25. Cost-driven model to provide inexpensive, quality product
- 26. Manufacturing costs and customer acquisition costs.
- 27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
- 28. Asset sales and service calls
- 30. Understand customer, influencers, motivations, problems, competitors
- 31. Form partnerships for maximum reach
- 32. Submit bids for city RFPs
- 33. Retrofit wind turbine for street and highway lamps.
- 34. Use competitive, local, renewable energy, strong green symbol
- 36. Fast payback than alternatives.
- 37. Cities
- 39. Utilities
- 40. County – State Level
- 41. 5 year maintenance and warranty
- 42. After 5 years, service charge
- 43. Utility to manage after warranty expiration
- 45. Environmental, bird, wildlife groups (regulations, publicity)
- 46. City councils (new regulations, permits).
- 47. Light manufacturers, installers to package product/services
- 48. Electricians, contractors, light maintenance for additional workforce
- 49. Cheap manufacturing process- Intellectual property
- 50. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
- 51. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
- 52. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
- 53. Cost-driven model to provide inexpensive, quality product
- 54. Manufacturing costs and customer acquisition costs.
- 55. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
- 56. Asset sales and service calls
- 60. State Mandates
- 61. City Budget PlanCity Values Planning Commission Technical Evaluation and Recommendation IDEA Back to the envelop metrics Request for Quote City Council Approval City Council “Pet-Project” Finance Approval
- 62. Archetypes – Decision Maker City Councilman Doug
- 63. Archetypes - Influencer Eric the Engineer
- 64. Archetypes – Influencer & Saboteur Christine, Director of Public Works
- 65. Competitors DIRECT COMPETITORS Urban Green Energy Hybridyne SouthWestWindpower Some pilot projects INDIRECT COMPETITORS Grid Other renewable options
- 66. Value Proposition Retrofit LOCAL – Renewable energy Cheaper compared to other alternatives Green symbol
- 67. Key Financial Metrics Pricing US $5,000
- 68. RISK 1-3 yrs 3-5 yrs Profit PPA ≈19% profit Leasing ≈15% profit Asset Sale ≈12% profit Risk
- 69. QUESTIONS ?
Notas do Editor
- Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
- Worried about safetyNot innovative, but will back novel ideasFollows guidelinesThe less stress, the betterGreen educatedEnjoys planningWants to impress boss
- What’s best for citizensUnderstanding works of entire cityMultitaskerHas technical degreeAlso strong leadership and managementNo BS attitude
- http://www.windenergy.com/wind-power-case-studies/wind-power-case-study-grandprarie.htm
- Beta LED: 5,000 successful locations in over 2,000 cities world wide
- - long term operations liability - product doesn't work as expected - reduced performance from wind turbine - someone get's hurt from wind turbines either intentionally or accident- large overhead to maintain services- future price of electricity goes up, and we have promised at set price- financial loan - we default if not enough money- buyer default- timeline - permit process stalls, can affect meeting milestones,buyer can take action- buyer may terminate agreement- buyer can take over operations if fail to meet production targets for 60 days