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THIS IS
ME
LOCO UGM 2006-2007
PRESIDENT 2007-2008
IFMSA TRAINER
2007 - TILL NOW

DR K. S. DENTA
#suaracimsa
@sdenta
MAINTAINING
    ORGANIZATION
lobbying | agreement | external communication
1.   LSM Kebaya
2.   WHO
3.   Dahsyat
4.   IDI
5.   SNSD
BIGGER THAN
        EVER   CIMSA
it’s seriously everywhere
WITH
GREAT
CIMSA
COMES
GREAT
RESPONSIBILITY
INTERNAL




           EXTERNAL
EXTERNAL
lobbying | agreement | external communication
1.   LSM Kebaya
2.   WHO
3.   Dahsyat
4.   IDI
5.   SNSD
lobbying |
lobbying | what why how
lobbying | what ?
process of communication when we are
proposing another party, for the purpose of
reaching our goals on that particular party
and for our particular causes
goals persuasion integrity
lobbying | why

when ?
lobbying | how
learn what it takes to be a great lobbyist
know the process
execution
expect the unexpected
lobbying | great lobbyist
good attitude
smart
persuasive
laid-back
listener
confident
lobbying | the process
DEFINE     | your side . their side
PREPARE    | goals . trading . tools. the worse
APPROACH   | communication . confident
CLARIFY    | expected outcomes
BARGAIN    | if needed
CLOSURE    | consequences . commitment
lobbying | execution
REHEARSE
GET THE RIGHT PERSON
STAY CALM
CONFIDENT
STAY SHARP
FOCUS
EVALUATE
lobbying | tips




                  approaching
lobbying | tips




                  takes time
lobbying | tips




                  express your self
                    as often as you can
LOBBYING
agreement |
agreement | what why how
agreement | what ?
a result of intense communication when
both parties gain mutual consensus and it is
usually documented in a way it can be
referred at any time
needs settlement commitment
agreement | what ?
Examples    •MoU
            •LoA
            •Kontrak
            •Perjanjian
            •etc
agreement | why ?

• Reminder
• Avoid confusion, conflict
• Ensure clarity
• Guidance
• Commitment
agreement | how?
• Purposes
• Internal Analysis
• Offers
• Approaching
• Execution
• Monitoring
agreement | how?
                   the parties
                   preamble
                   obligation
                   term & condition
                   dispute
                   term & signature
agreement | content
•   Title
•   Parties
•   Overview / background
•   Objectives
•   Definitions
•   Obligations / Contributions
•   Terms
•   Amendments
•   Dispute resolution
•   Effective date, term, signatory authority
agreement | tips

find references
made by order
pilot
lobby
stay alert
agreement | tips

Success of an agreement lies more
    Success of an agreement lies more
on the the integritythe the parties than it
   on integrity of of parties than it
does on any document document
           does on any
AGREEMENT
external communication
external communication |

a sustainable activity to spread information
and get feedback to and from the specific
target

publication media response
external communication |
target content   method   evaluation
external communication |
when ?   •event
         •policy
         •declaration
         •program
         •new team
         •etc
external communication |
target
external communication |
content
external communication |
method




   traditional media   new media
external communication |

85 %
that is your
opportunity

               they
               have
               no
               time
external communication |



press release
external communication |
maximize the press pick up
•  Reach journalists where they work by delivering
   releases directly to their inboxes.!
•  Add easy-to-access downloadable images and
   logos.!
•  Add links to background information, bios, and
   fact sheets.!
•  Add links to related websites.!
•  Include video and audio.!
•  Offer quick access to contacts with visible
   contact info.!
                                                     !
external communication |
new media
external communication |
evaluation


   action    reaction      impact
external communication |
tips   •brief and precise
       •informative title and content
       •multimedia
       •go viral
       •one source
       •build relationship
       •standard
       •consistent
QUESTION ?
plan of action |

  - Future lobbying
  - Future Agreement
  - Contact Media
  - Set up central resource of press release
  - Develop standard for CIMSA’s release
You Can Get this Presentation
www.slideshare.net/satriadenta
#suaracimsa
@sdenta

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[CIMSA] Maintaining Organization | Lobbying, Agreement, and External Communication