This is my presentation during CIMSA's National Leadership Training 2012 in Yogyakarta, Indonesia.
About lobbying, agreement, and external communication
15. lobbying | what ?
process of communication when we are
proposing another party, for the purpose of
reaching our goals on that particular party
and for our particular causes
goals persuasion integrity
17. lobbying | how
learn what it takes to be a great lobbyist
know the process
execution
expect the unexpected
18. lobbying | great lobbyist
good attitude
smart
persuasive
laid-back
listener
confident
19. lobbying | the process
DEFINE | your side . their side
PREPARE | goals . trading . tools. the worse
APPROACH | communication . confident
CLARIFY | expected outcomes
BARGAIN | if needed
CLOSURE | consequences . commitment
28. agreement | what ?
a result of intense communication when
both parties gain mutual consensus and it is
usually documented in a way it can be
referred at any time
needs settlement commitment
35. agreement | tips
Success of an agreement lies more
Success of an agreement lies more
on the the integritythe the parties than it
on integrity of of parties than it
does on any document document
does on any
46. external communication |
maximize the press pick up
• Reach journalists where they work by delivering
releases directly to their inboxes.!
• Add easy-to-access downloadable images and
logos.!
• Add links to background information, bios, and
fact sheets.!
• Add links to related websites.!
• Include video and audio.!
• Offer quick access to contacts with visible
contact info.!
!
52. plan of action |
- Future lobbying
- Future Agreement
- Contact Media
- Set up central resource of press release
- Develop standard for CIMSA’s release
53. You Can Get this Presentation
www.slideshare.net/satriadenta
#suaracimsa
@sdenta