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Frivolous fun or innovative learning?
Using social media to deliver
professional development

Sarah Stewart
sarahstewart07@gmail.com
Aim of this session:
• Tell you about the VIDM
• Explain how we use social media to support
VIDM
• Reflect on some of the lessons we have
learned about using social media to deliver
professional development
Midwives and CPD
6 Annual Virtual International Day
of the Midwife 5th May 2014
th
Aims of VIDM
Provide access to latest research & practice
innovations
Provide opportunities for networking
Break down traditional barriers to PD
Model informal, life-long learning practices
Model “open” communication & collaboration
practices eg OER
Increase digital literacy & capability
2009 2010 2011 2012 2013

Average
attendance at
each session
Attendance at
most popular
session

6

30

50

80

120

119

100*

163*
Our use of social media
*Wiki - advertising, informing, coordination,
collaboration, artefacts
http://internationaldayofthemidwife.wikispaces.com
*Facebook – advertising, marketing, networking,
discussion, answer questions
https://www.facebook.com/VirtualInternationalDayoftheMidwife

*Twitter – advertising, marketing, networking, discussion,
answer questions

https://twitter.com/#!/VIDofM
*Personal blogs
*Google Docs for private but collaborative work
https://www.facebook.com/VirtualInternationalDayoftheMidwife
Facebook
5th May

2010

2011

2012

2013

Likes

1,770

814*

*

2,580

Reach

114

267

553

994

Viral

1,159

1,747

25,471

40, 486
http://vidm.wikispaces.com
VIDM Wiki
May

2009

2010

2011

2012

Members

2013
757

Visitors

1,810

4,601

7,296

12,613

25,944

Total Views

2,352

12,361

26,490

45,923

32,547*

Certificate of
Attendance

-

428

772

673

905

132

49*

Total view of
recordings
from JuneDec
Comment/
Contribution*
Feedback
People liked:
Sense of belonging to an international
community
Opportunity to learn for free, in easily accessible
and flexible environment
Being able to access eminent speakers
Main reason people didn't attend was because
they were working
Majority people hear about VIDM from
Facebook, followed by email
People want:
News about VIDM via Facebook or email
Improved information about the event on the
wiki website
What we are seeing
Main stream midwifery
doesn't get it, but
midwives on the
ground & consumer
activists do

http://www.flickr.com/photos/7158112@N
04/3042853630
Professional concerns about use of
social media

http://www.flickr.com/photos/21560098@N
06/3796822070
Network of practice is evolving
Midwives (& others)
are utilising their
digital literacy
learnings in an
ongoing way in
their professional
lives

http://www.glorialemay.com/bl
og/?p=688
Where to from here?
How do we reach
resource-poor
countries and
midwives who
do not speak
English?
Research. What is the impact of this
approach to PD on learning, &
ultimately clinical outcomes?

http://www.flickr.com/photos/26667277@
Become more
interactive,
th
beyond the 5
May?

http://www.flickr.com/photos/28859335@
N00/120018144
Go mobile

http://www.flickr.com/photos/83542829@N
00/2431704208
Recommendations: KISS!

http://www.flickr.com/photos/73532212@N00/2945559128
Go where your audience/learners
are
Be strategic
Remember that social media is
about connections!
Keep up to date with
changes in social
media tools,
methodologies and
practice
Sarah Stewart
sarahstewart07@gmail.com
Http://sarah-stewart.blogspot.com
@SarahStewart
http://www.facebook.com/sarahmstewart
http://www.slideshare.net/sarahs

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