Presentation first delivered by Beverly Barker & Sarah-Louise Quinnell at UWE December 2013. This presentation looks at how researchers can engage with digital tools for publication and promotion.

1. Promotion and
publication
Beverly Barker & Sarah Quinnell

2. Open access publishing
• Principle of open access journals
• Not charging the readers or the institutions to
access, download, copy, print, distribute or search the
articles
• Thomson Reuters, 2004
• What do you think?
Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters

3. Open access publishing
• Principle of open access journals
• Not charging the readers or the institutions to
access, download, copy, print, distribute or search the
articles
• Thomson Reuters, 2004
• Publisher sites - c 190 met citation criteria
• Established: BMJ - 17.215(IF)
• Newer: BMC Cancer - 3.33(IF)
• Springer 1539 journals listed in JCR
• 163 are open access
• 397 open access title altogether
Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters

4. Open access publishing
• Opportunities:
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Professional practice
Publication & the REF
Contributing to the debate
Reaching wider audience (Developing countries, students, etc.,)
• Down side
• Article processing charges
• BMC cancer £1290– T&C’s apply
• “Open access itself does not necessarily equate to more citations, nor does it
equate to fewer. We think that this is because increasing the potential
journal readership does not change the fundamental value and relevance of
an article in a journal to the work of a particular researcher”
Ref: Pringle (2004) Nature, Nature Publishing Group

5. Other routes to Publicity
• Launching your own web site!
• Writing your own blog
• First steps:
• Objectives
• Audience
• Strategy
• Private vs Public?

6. Private web development
• Repository
• Collections
• Collation
• Multimedia
• Host interviews
• Webex
• Hangouts
• Collect links
• Reflective research journal
• Blog
• Diary

7. Broader Activity
Collusion
Community
Objectives
Connections
Conversation
http://resourcelists.ntu.ac.uk/items/925AA848-A1C2-3E80-222D-F4CEAE30A022.html

8. Social Media Choices
• David Armano is EVP, Global Innovation & Integration at Edelman Digital.

10. Opportunities
• Discussion boards & forums
• Supporting interests of specific group
• Local, national or international
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Create greater sense of inclusion
Improving relationships with groups & individuals
Enhancing credibility, understanding
Generating positive word of mouth
Gaining feedback
Instigating research

11. Opportunities
• RSS
• Podcasts
• Videocasts, vidcasts
• Convenient & timely communication of
•
publications, news & bulletins
• Enables interested groups to view or
listen to broadcasts/audio visual material
in their own time
Syndicated feeds
• Set up & subscribe to RSS’s
• Use RSS to push your material out to
like minded community members

12. Content Curation

13. Wiki’s
• Wiki’s are very useful.
• Admit it – Do you look for information on Wikipedia?
• Good repository for information
• PhDchat – packed with information

14. Managing your persona
• How many ‘you’s are there?
• Think of two things you do on a
regular basis
• (i.e. at university, at home, at the
nightclub, etc.)
• What identity are you performing in
each case?

15. Social Media Measurement?
• Interactions per post:
• Avg. No. of comments, Wall posts + likes generated by each
piece of content you post
• Engagement Rate/Post Quality
• How engaging your content is to other users – how many people
read it.
• Stream Click Through Rate & Discussion posts:
• No. of Discussion topics users have created on your Page
• How are you translating metrics back into Insight?
• Are you achieving your goals?
• What are the outcomes of your efforts?

16. Other Useful Tools
• Use the search capabilities of
the social platforms
• Tools to audit and track the
conversation
• Find out where conversations are
taking place
• www.socialmention.com
• Google alerts
• addictomatic.com
• Hootsuite
• Tweetdeck
• www.netvibes.com
• http://www.jonrognerud.com/how-to-start-measuring-social-media-intelligently/

17. Finding Communities

18. Ref: http://nsmnss.blogspot.co.uk/