This document provides guidance on writing success stories by outlining key elements that should be included. It recommends that a success story begin with a clear description of an important issue or situation. It then suggests detailing the program's response, including inputs, outputs, and any partnerships. Results or outcomes that benefited participants in terms of numbers and impact should be conveyed. Finally, evidence such as data collection methods and a sample should be referenced to support the story. The checklist is intended to help authors craft concise yet compelling success stories.

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11. Success story checklist
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Title
SITUATION
a) Clearly describes an important issue or concern - why we
should care
a) Shows that issue or need is appropriate for the program’s
response
a) Includes data demonstrating need
RESPONSE (inputs and outputs)
a) Spells out the program’s role/contribution
a) Identifies participants: numbers and demographics of
individuals, businesses, and/or communities that were
reached
a) Identifies partnerships, if applicable
a) Identifies funding sources, if applicable
RESULTS (outcomes-impact)
a) Tells who benefited and how
a) Uses numeric and/or narrative data to describe important
outcomes
a) Answers “So what?” Makes value clear to reader
a) Links story to research, if appropriate
a) States future plans based on results
For multi-year effort
a) Shows important progress for the reporting period
a) Links work across years
EVIDENCE (evaluation)
a) Describes data collection method
a) Includes sample (number and how selected)
a) Provides response rate
a) Tells when data were collected
WRITING STYLE
a) Active voice
a) Reads like a story
a) Compelling and significant facts
a) No jargon or acronyms
a) Concise, complete sentences
a) Names/titles, not “this agent”
Adapted from:
University of Wisconsin – Extension
Journal of Extension: Writing Success Stories for Program Enhancement and
Accountability

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13. References
• Jennifer Stewart
• University of Wisconsin
Contact: @sankuchy
www.sankuchy.blogspot.com
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