general communication theory sanaa tazi

1. BSC1
General Theory of Communication

2. juin 09FORMATIONS2
Objective of the Course
understanding the importance and the difference of Business
Communication
To increase
Listening
Speaking
Writing
effectiveness in business communication.

3. juin 09FORMATIONS3
Basic Communication Model
Speaker encoding message decoding
listener
In successfull communication
sent = received

4. Communication Process
avril 08Formations Professionnelles4
Sender
Encoding
Message
Decoding
Receiver
Feedback
Feedback
Noise
Noise
Noise
Noise
Noise
Noise
Noise

5. juin 09FORMATIONS5
3 V of Communication
 Verbal:What you say:the message
 Vocal: How you say: music of your voice
 Visual: How you seem&who are you
Most powerful element of communication is:
Visual
! Give importance to visual self, as much as the knowledge and experience.

6. juin 09FORMATIONS6
Common Problem Areas
Sending:
Lack of gestures, tone of voice, ambigious words
!: Convey the importance of the message.
Environment:
Noise.Physical obstacles, inadequency of the channels,
Receiving:
Misinterpretion of any word or behaviour, perceptual filter which reflect all our past experinces
and learning

7. juin 09FORMATIONS7
Problems in Sending
using technical words for communication to nontechnical
people
forgetting that the visual and vocal elements are the most
important, words less.
Ignoring the situation, expectencies and interests of the
listener according to their expertise.

8. juin 09FORMATIONS8
Noise in the environment
Noise creates distortions of the message and prevents it from
being understoood the way was intended
Noises may be ringing telephones, honking horns, messy,
chaotic surroundings etc.
Time, inapropriate time may be an obstacle to give message
clearly.Friday afternoon is not proper for a heavy meeting.

9. juin 09FORMATIONS9
Perception Problems
Listeners ability to understand.
Lack of attention, inattentive or bored listeners
Emotional state, stress, fear, anxiety, anger,
Financial pressures
Prejudgements
Be sure that the receiver is “on”

10. What about the buyers of a company?
If you want someone to buy from you
You require to know how their percpetion change with time
This is what we are going to introduce now
The model of perception by the buyers for a company

11. Steps in Developing Effective
Commuication
avril 08Formations Professionnelles11
Step 1 Identifying the target audienceStep 1 Identifying the target audience
Step 2 Determining the Communication Objectives
Buyers Readiness Stage
Step 2 Determining the Communication Objectives
Buyers Readiness Stage
AwarenessAwareness
KnowledgeKnowledge
LikingLiking
PreferencePreference
ConvictionConviction
PurchasePurchase

12. The AIDA Model
A : awareness
I : Interest
D : Desire
A : Action