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Salt Spring Community Local Advertising That Works!

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Presentation prepared for the Salt Spring Community Education Small Business Class lead by Stan Shapiro

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Local Advertising that Works! Christopher Roy christopher@saltspringcommunity.com
Before you even consider advertising….
Know What Business You Are In Photo: Salt Spring Coffee Company Facebook Fan Page
Know Your Customer Photo: http://www.flickr.com/photos/dragonpreneur/1425887414/
Know What is Important to Them Photo: http://www.flickr.com/photos/teamscuby/1035767366
Know What Makes You Unique Photo: http://www.flickr.com/photos/saltspringisland/3571858541
Know Why Your Customers Should Care Photo: http://www.flickr.com/photos/meaduva/1000296175
Then…
Craft Your Brand/Image/Message Photo: http://www.flickr.com/photos/bmann
…and start experimenting.
…with Print. We have a great local paper. Photo: http://www.flickr.com/photos/dragonpreneur/2083026864
…with Radio. We have a great local station. Photo: http://www.facebook.com/search/?q=cfsi&init=quick#!/photo.php?pid=3152609&id=282394004608
…and Online. We have a great local site. Photo: http://www.saltspringcommunity.com/exchange ?pid=3152609&id=282394004608
…and here’s what to know about online. It’s low-cost, personal, local, and measureable…
…it’s worth saying again. Online is highly measureable. One of the hardest things to do with marketing and advertising is to know if your message is getting seen. What site are many, many islanders using everyday?...
www.saltspringcommunity.com/exchange Currently there are 2 ways to promote your business on the exchange. (more are coming, but that’s a story for another time)
1st: Post a Listing on the Salt Spring ExchangeCommercial Postings Free Every 60 Days Photo: http://www.saltspringcommunity.com/exchange
Thousand of Locals On Our List Get Your Message Instantly Photo: http://www.flickr.com/photos/350org/4043922626
Thousands More View it Online(these are traffic metrics from saltspringcommunity.com for Jan. 11th to Feb. 8th, 2010) Photo: http://www.flickr.com/photos/350org/4043922626
2nd: Sponsor the Exchange for $10 a DayHundreds of Impressions Daily to Your Website! Photo: http://www.saltspringcommunity.com/exchange
Measure, and Know if Your Local Advertising Has Been Effective(These are metrics from one of our list sponsors) Photo: http://www.saltspringcommunity.com/exchange
We can help bring Salt Spring to your door. Sponsor the Salt Spring Community Exchange List www.saltspringcommunity.com/exchange
Get Social – Facebook Fan Pages Photo: http://www.saltspringcommunity.com/exchange
Get Personal In Real-Time – Twitter Photo: http://www.saltspringcommunity.com/exchange
Thank Youchristopher@saltspringcommunity.com

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Salt Spring Community Local Advertising That Works!

  • 1. Local Advertising that Works! Christopher Roy christopher@saltspringcommunity.com
  • 2. Before you even consider advertising….
  • 3. Know What Business You Are In Photo: Salt Spring Coffee Company Facebook Fan Page
  • 4. Know Your Customer Photo: http://www.flickr.com/photos/dragonpreneur/1425887414/
  • 5. Know What is Important to Them Photo: http://www.flickr.com/photos/teamscuby/1035767366
  • 6. Know What Makes You Unique Photo: http://www.flickr.com/photos/saltspringisland/3571858541
  • 7. Know Why Your Customers Should Care Photo: http://www.flickr.com/photos/meaduva/1000296175
  • 9. Craft Your Brand/Image/Message Photo: http://www.flickr.com/photos/bmann
  • 11. …with Print. We have a great local paper. Photo: http://www.flickr.com/photos/dragonpreneur/2083026864
  • 12. …with Radio. We have a great local station. Photo: http://www.facebook.com/search/?q=cfsi&init=quick#!/photo.php?pid=3152609&id=282394004608
  • 13. …and Online. We have a great local site. Photo: http://www.saltspringcommunity.com/exchange ?pid=3152609&id=282394004608
  • 14. …and here’s what to know about online. It’s low-cost, personal, local, and measureable…
  • 15. …it’s worth saying again. Online is highly measureable. One of the hardest things to do with marketing and advertising is to know if your message is getting seen. What site are many, many islanders using everyday?...
  • 16. www.saltspringcommunity.com/exchange Currently there are 2 ways to promote your business on the exchange. (more are coming, but that’s a story for another time)
  • 17. 1st: Post a Listing on the Salt Spring ExchangeCommercial Postings Free Every 60 Days Photo: http://www.saltspringcommunity.com/exchange
  • 18. Thousand of Locals On Our List Get Your Message Instantly Photo: http://www.flickr.com/photos/350org/4043922626
  • 19. Thousands More View it Online(these are traffic metrics from saltspringcommunity.com for Jan. 11th to Feb. 8th, 2010) Photo: http://www.flickr.com/photos/350org/4043922626
  • 20. 2nd: Sponsor the Exchange for $10 a DayHundreds of Impressions Daily to Your Website! Photo: http://www.saltspringcommunity.com/exchange
  • 21. Measure, and Know if Your Local Advertising Has Been Effective(These are metrics from one of our list sponsors) Photo: http://www.saltspringcommunity.com/exchange
  • 22. We can help bring Salt Spring to your door. Sponsor the Salt Spring Community Exchange List www.saltspringcommunity.com/exchange
  • 23. Get Social – Facebook Fan Pages Photo: http://www.saltspringcommunity.com/exchange
  • 24. Get Personal In Real-Time – Twitter Photo: http://www.saltspringcommunity.com/exchange