Media

1. Poster Research
Edgar Walker

2. Heartbreak United
• Our broadcaster is Channel 5 so that will be our influence for
branding on the poster.
• As established in our pitch, Channel 5 currently only broadcast two
Australian soaps; ‘Home and Away’ and ‘Neighbours’ so there is still
a gap in the market for a British soap to be aired on Channel 5.
• Channel 5’s branding is a positive influence for our promotion
because although not quite as mainstream as BBC or ITV, the logo is
still recognised nationwide.

3. Poster Comparison
Channel 4’s branding
across all poster’s
including white
background
surrounding all the
text and although
not very professional
it is a recognisable
look across
television.
Burning effects
emphasises the heated
passion and drama that
the audience can expect
to see when watching.
Image presents the cast as a
happy bunch of people
without any proper issues
which holds back any hint of
drama to the audience.
No major effects
used on the image
other than adjusting
it to provide a high
quality photo for
the audience.
Fresh branding of Channel 5
to give broadcaster a new
look.

4. Poster Comparison
Very subtle branding used. As our
show is new we will do the opposite
to make sure our audience know
where to tune in to watch
Use of technological convergence with
the hash tag offers audience an
opportunity to interact with online
discussions with other members of the
audience.
White, bold font
used to make a
clear statement
to the audience
enticing them
into the show.
Black surrounding fading
into the image gives a
dark tone to it. We want
to emphasise the drama
in our programme but
not put them off with a
depressing poster, we
want to give the
audience a reason to
watch.