Steve HallamLead Partner Deloitte Digital@sahallamChanges- Make look cooler
Deloitte Access Economics report released last year 2012.
Generation connected.
Mobile act 2 – more than veneeringNew paradigm
Analytics has become accessiblePersonalisation now being realisedWatson
Connected DevicesL’Oreal On Demand lipsticks
48% of Australian users update their social status every or nearly every day (5-7 times per week)Social is not an added extraCrowd intelligenceBBC archive taggingSocial cohesion
Risk appetite
Controlled collision of mobile, social, cloud, analytics and cyberAny of these individual trends would be massive in their own right… we have 5 concurrentlyContent is the new blackAdobe can manage these collisions
Click, scroll, drag, drop, switchTouch, swipe, pinch, contextDigital omnivores. 27% of Australians own a laptop, smartphone and a tablet.ChangesNew screenshotsKeep adobeGQ mobileFoxsportsTmobile bobsled ipad
New interaction paradigm?Nest ThermometerMYOGoogle glassTesla
Convergence and multi-device consumption is coming of age.71% of Australians are multi-tasking whilst watching TV80% of Generation Connected see a smartphone as an entertainment deviceHow do we prepare for the shift away from TV as Generation Connected grow up?
PassionsCrowd intelligencePower of Pull
63% of Australians find recommendations the most influential form of online advertisingWhat role does social media play in my advertising strategy and how can I make social media work for my company?How do brands take advantage of the power of online reviews and recommendations?
Desktop / laptop dominatesTablet about 5%Big switch to reading news online in past 12 months. 48% to 37% printed.Changes- styling, redraw graphs
Australia is holding on for magazines.75% of people prefer a magazineChangesStylingRedraw graphs
How incumbents respond
They invest in new capabilities over old business modelsThey treasure their customer relationshipsThey have become fast and agile They know their true competitors They invest in talent