This is unfinished. This is just so I have something to show for the day.

1. Who would be the
audience for your
media product? How
did you attract/address
your audience?

2. Qualitative research carried out
by our group

3. Age
• We gave our initial research questionnaire to a range of
ages, but the people that gave the most positive response
were those aged 15-25.
• Therefore, this was the age group we targeted.
• The friendship element of our opening would appeal to
that age group, because it is something they can relate to.
• Teenage years are often a time of wanting to try new
things, stand out and be different, and having somebody of
that age group in our film do a ritual would appeal to that
age group because they’re exciting and different.
• Another thing that age group can identify with is Jess’s
work books in her conversation with Hannah. They would
be able to relate to her because they themselves have work
and school.

4. Gender
• In both our initial research and final
questionnaire, females gave us the most positive
response. Because of the response in the first
questionnaire, and due to all of our group being
female, we made females the target audience.
• We thought the idea of friendship in our film
would especially appeal to females, especially the
ones within our identified age group, because
friendship is the entire world to them and any
slight drama is the end of life as they know it. The
whole Esther intruding the group thing is also
something girls can relate to, because this kind of
bitchiness is often associated with them.

5. • Something else that would appeal to females
of our identified age group is the all-female,
teenaged cast.
• The audience would see the cast as
identifiable and relatable, because they are
like them.

6. Religion/beliefs