Technology has revolutionized how businesses operate by allowing easy global communication and online transactions. Advances in communication and information technology have made the world more connected, changing how business is conducted to be faster paced and globally reaching. As people increasingly access information online, their brains adapt to respond to digital stimuli, showing how technology shapes cognitive functions and business practices must keep up with these changes.

1. How has technology changed
➢ the way we conduct business?
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Naoya Ishikawa

2. ➢ Abstruct
➢ Technology affects almost every aspect of
our lives. Just look around you and you'll
see how wired we are. Thanks to the Inter-
net, virtually anything you desire can be de-
livered to your door in a matter of days.

3. ➢ Abstruct(2)
➢ The advances in the communications and
information technology over the years have
revolutionized the way that businesses are
conducted and has changed the face and
pace of business. With the ability to contact
anyone in the world with a click of a button,
the world seems to have become a smaller
place and this has implications in the way
business is conducted.

4. ➢ Effects Online
➢ The part of our brains being affected by
these changes is the dorsolateral prefrontal
cortex, which is responsible for short-term
memory as well as decision-making. This
area is increasingly the part of the brain
where we take on information; once we start
using this part of our brains, they will contin-
ue to seek and respond to the same stimuli.

5. ➢ Is your business keeping up?
➢ According to the Sensis e-business Report
Australian small and medium businesses
are continuing to adopt a range of digital
applications during 2010 including websites,
social media marketing and e-commerce ac-
tivities.
➢

6. ➢ Sources
➢ 1: Neilsen¡Çs 2010 Internet and Technology
Report
➢ 2: Sensis e-business Report (released 21
September 2010)
➢ 3: IBM Survey: Tech-Savvy Shoppers Set-
ting The Pace For The Future; Retailers
Must Follow Their Lead
➢ 4: Neilsen¡Çs NetView ? June 2009-June
2010