McDonald's opened its first restaurant in China in 1990. It now has over 800 locations across China, focusing on large cities and eastern/central parts of the country. McDonald's strategic plan in China emphasizes its core menu, convenience through practices like drive-thrus and 24-hour service, and value options. Food safety is also a key part of McDonald's brand in China, where it conducts regular quality inspections. McDonald's has seen steady growth in China by providing quality, service, and value to customers.
3. McDonald's in China
・There are 800 McDonald's restaurants and 26
drive-thrus in China.
・McDonald's are 24 hour services in China.
・In future, McDonald's in China focus on big
cities and the eastern and central parts of China
and add new variations in the combo meals.
4. History of Mc.Donalds (1/2)
・McDonald's first opened in China in 1990.
・The first and second big McDonald's outlet was
opened in Beijing on April 23, 1992.
・McDonald's open the first drive-thru in
November, 2005.
・In 2006, McDonald’s agreed with the Chinese
state oil company, Sinopec. It stipulated opening
McDonald’s stores at any of Sinopec’s new and
existing gas stations.
5. History of Mc.Donalds (2/2)
・In July, 2006, the first one of McDonald's at gas
stations opened in neighborhood outside Beijing.
・In 2007, there are 240 stores that McDonald's are
24 hour services in China.
・In 2008, China was the largest market with 960
restaurants and over 60,000 employees.
6. McDonald's and KFC
・When McDonald’s open store in 1990, KFC had
already been there for three years.
・There are more than 1,900 KFC stores in China.
・Both McDonald's and KFC are convenient and
cheap.
7. Strategy of McDonald's
・McDonald's strategic plan in China was
concentrate on core menu extensions,
convenience and value.
・Drive-thru is a brand new concept and the first
trial of MacDonald's in China.
・It opened up a 'Dollar Menu' known as the
'Value menu' that offered sandwiches and other
items at a lower price.
8. Safety of McDonald's
・Food safety is the strength of McDonald’s in
China.
・All Chinese McDonald’s stores have hand
washing stations and hand sanitizers in the main
restaurant.
・McDonald's conducts quality control inspections
without notice.
9. Summary
・McDonald's in China, the points are taste,
convenience and price.
・McDonald's spread out steadily by providing
outstanding quality, service, and value to
customers.
・By gaining trust from customers, McDonald's
can broaden out their stores.
