Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
2. Goals
• What are Content Marketing and SEO?
• Why are Content Marketing and SEO important to my business?
• What are Content Marketing and SEO best practices?
• How do we generate inbound leads from Content Marketing and
SEO?
18. The Connected Generation chooses you...
...on their own time line
...based on their own research and
...their own belief in your story of value.
19. We are no longer the
Gatekeepers of our
Expertise...
In order to be chosen we must tell our
unique story of value online using the
basic principles of Content Marketing
and SEO.
22. Who are you writing for?
Demographic
Geographic
Industry
B2B
B2C
Budget
Buying Cycle
23. What makes you uniquely
qualified to serve them?
Experience
Expertise
Training
Markets
Location
Relationships
Service
24. What is the personality
of your business?
Casual
Strict
Old-fashioned
Progressive
Energetic
25. The answers to these questions...
...determine our value and
...define our message.
Now it’s time to create content.
26. There
are
many
different
forms
of
content
marketing
27. Specific
forms
of
}
content
move
prospects
through
the various
stages of
your
marketing
funnel
28. Content Marketing
Best Practices
Always write with a purpose.
1) Determine type of business you want to attract
2) Use Google Keyword Tool to find popular keywords
3) Answer question addressing problem related to keywords
4) Write like a human being talks
5) Use examples from “real life”
6) Describe how you solved problem
7) Add call-to-action
29. SEO
Best Practices
Only pick one keyword phrase per post
1) Pick one keyword or long-tail keyword for a post
2) Use that keyword in the text of the article at least 3-5
times but only as the keyword fits naturally
3) Add keyword to Image ALT Title
4) Use the keyword in the URL
5) Use the keyword in the post title
6) Link to other blog posts on related topics
7) Never stuff post or sound unnatural with keyword
36. We consistently create content that
delivers our message of value to the
target market we serve.
37. ... and along with every piece of content we create is a
simple call-to-action.
“Call us with questions”
“Click here to contact us via Email”
“Fill out this form to begin a quote”
39. What to do today?
Begin here.
1) Choose one type of business
2) Create a 450-650 word blog post that answers one
insurance question pertaining to that business (simpler the
better)
3) Hit publish
42. I am Ryan Hanley
• Director of Marketing, CIC
– The Murray Group Insurance
Services, Inc
• Creator Content Warfare Blog
– www.RyanHanley.com
• Author
– The Social Tools Book
– Free No BS Blogging Success
Guide {Get your copy}
• Producer of
– The Content Warfare Podcast
– www.ContentWarfarePodcast.com