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BIA Marketing Seminar (Jan O'Daniel/ Copy and Content) Presented December 11, 2008
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Bia Marketing Presentation Odaniel
1.
Interactive Copy What
you’ve always wanted to know but were afraid (or didn’t know) to ask. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
2.
3.
Get more great
copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved. Content can be copy, but it can also be …
4.
Content is anything
that’s useful, relevant and persuasive. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
5.
Is content king?
Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
6.
Let’s talk copy
… Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
7.
What has your
copy done for you lately? Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
8.
9.
Great copy is
strategic, persuasive and relevant to your audience. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
10.
11.
12.
13.
An example of
a profile. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
14.
15.
“ Write to
express, not to impress.” Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
16.
Use great headlines.
Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
17.
Focus on what’s
in it for them. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
18.
Write how you
speak. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
19.
Guide, help and
support. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
20.
The good, the
bad and the ugly. Real-World Examples Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
21.
The good, the
bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
22.
The good, the
bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
23.
The good, the
bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
24.
The good, the
bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
25.
The good, the
bad, the ugly BEFORE: Small Volume Builders If you build 25 or fewer homes per year, you’re a Small Volume Builder. We’ve developed resources just for you on accounting, operations management and information technology. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
26.
The good, the
bad, the ugly AFTER: Small-Volume Builders Quick links to resources that will help you run your business more efficiently, effectively and profitably. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
27.
The good, the
bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
28.
29.
Not just web
sites … but e-mails, too. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
30.
31.
32.
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37.
Notas do Editor
Since we’re on the subject of magic … It should be said that good writing may be magical but it’s not magic. So, today we’re going to talk about some foundational interactive copy principles …