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Week 7: Godaddy and WordPress

Ike Brunner & Russ Shirley

1
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.

3
Digital Hub Project
Required	
  Elements	
  (15	
  points	
  each)	
  
!

1.Strategy/Posi=oning:	
  Your	
  SoMe	
  strategic	
  plan	
  and	
  how	
  you	
  will	
  posi9on	
  
yourself	
  
!

2.Goals	
  &	
  objec=ves:	
  What	
  you	
  want	
  to	
  achieve	
  short-­‐	
  &	
  long-­‐term	
  
!

3.Similar	
  examples/inspira=on:	
  Other	
  individuals	
  who	
  you	
  aspire	
  to	
  be	
  or	
  are	
  
taking	
  cues	
  from	
  
!

4.Channels:	
  Quality	
  &	
  quan9ty	
  of	
  SoMe	
  channels	
  you	
  plan	
  to	
  use	
  (must	
  have	
  
minimum	
  of	
  5)	
  
!

5.Branding	
  consistency/content	
  op=miza=on/integra=on:	
  How	
  well	
  your	
  SoMe	
  
presence	
  is	
  coordinated	
  across	
  channels	
  (e.g.,	
  photo,	
  personal	
  statement,	
  area	
  
of	
  exper9se)
3
Digital Hub Project
Required	
  Elements	
  (15	
  points	
  each)	
  
!

6.Content	
  Calendar:	
  3-­‐month	
  plan	
  to	
  fill	
  your	
  SoMe	
  channels	
  with	
  relevant	
  &	
  
engaging	
  content;	
  must	
  be	
  weekly	
  &	
  by	
  channel	
  (e.g.,	
  plans	
  for	
  each	
  of	
  12	
  weeks	
  and	
  
what	
  content	
  is	
  going	
  out	
  on	
  which	
  SoMe	
  channels)	
  
!

7.Measurement	
  &	
  monitoring:	
  How	
  you	
  will	
  monitor	
  &	
  measure	
  your	
  SoMe	
  ac9vity	
  
and	
  adapt	
  over	
  9me	
  based	
  on	
  results	
  
!

8.Google	
  results,	
  reputa=on	
  MGMT:	
  Current	
  Google	
  results	
  &	
  where	
  you	
  want	
  them	
  
to	
  be	
  once	
  digital	
  hub	
  is	
  executed	
  &	
  op9mized;	
  how	
  you	
  will	
  manage	
  your	
  reputa9on	
  
while	
  execu9ng	
  SoMe	
  plan	
  
!

9.Defined	
  opportuni=es	
  &	
  shortcomings:	
  What	
  you	
  see	
  as	
  the	
  opportuni9es	
  to	
  make	
  
an	
  impact	
  in	
  your	
  field	
  and	
  limita9ons	
  you	
  envision	
  impac9ng	
  your	
  execu9on	
  
!

10.Overall	
  presenta=on:	
  How	
  well	
  you	
  present	
  the	
  plan,	
  overall	
  mastery	
  of	
  the	
  course	
  
content
3
Digital Hub Project
Keys	
  to	
  doing	
  well:	
  
•Know	
  the	
  why	
  –	
  jus9fica9on	
  for	
  your	
  decisions	
  &	
  plans	
  
•Be	
  consistent	
  
•Tie	
  back	
  to	
  class	
  discussions/ar9cles	
  
•Be	
  crea9ve	
  &	
  try	
  new	
  tools	
  
•Think	
  long-­‐term

3

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Godaddy and WordPress

  • 1. Week 7: Godaddy and WordPress Ike Brunner & Russ Shirley 1
  • 2. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 3. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 4. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 5. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 6. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 7. Buying a URL For this example we are using godaddy.com. The process will be very similar depending of which service you use. 3
  • 8. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 9. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 10. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 11. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 12. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 13. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 14. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 15. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 16. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 17. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 18. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 19. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 20. Buying a URL For this example we are using WordPress. The process will be very similar depending of which service you use. 3
  • 21. Digital Hub Project Required  Elements  (15  points  each)   ! 1.Strategy/Posi=oning:  Your  SoMe  strategic  plan  and  how  you  will  posi9on   yourself   ! 2.Goals  &  objec=ves:  What  you  want  to  achieve  short-­‐  &  long-­‐term   ! 3.Similar  examples/inspira=on:  Other  individuals  who  you  aspire  to  be  or  are   taking  cues  from   ! 4.Channels:  Quality  &  quan9ty  of  SoMe  channels  you  plan  to  use  (must  have   minimum  of  5)   ! 5.Branding  consistency/content  op=miza=on/integra=on:  How  well  your  SoMe   presence  is  coordinated  across  channels  (e.g.,  photo,  personal  statement,  area   of  exper9se) 3
  • 22. Digital Hub Project Required  Elements  (15  points  each)   ! 6.Content  Calendar:  3-­‐month  plan  to  fill  your  SoMe  channels  with  relevant  &   engaging  content;  must  be  weekly  &  by  channel  (e.g.,  plans  for  each  of  12  weeks  and   what  content  is  going  out  on  which  SoMe  channels)   ! 7.Measurement  &  monitoring:  How  you  will  monitor  &  measure  your  SoMe  ac9vity   and  adapt  over  9me  based  on  results   ! 8.Google  results,  reputa=on  MGMT:  Current  Google  results  &  where  you  want  them   to  be  once  digital  hub  is  executed  &  op9mized;  how  you  will  manage  your  reputa9on   while  execu9ng  SoMe  plan   ! 9.Defined  opportuni=es  &  shortcomings:  What  you  see  as  the  opportuni9es  to  make   an  impact  in  your  field  and  limita9ons  you  envision  impac9ng  your  execu9on   ! 10.Overall  presenta=on:  How  well  you  present  the  plan,  overall  mastery  of  the  course   content 3
  • 23. Digital Hub Project Keys  to  doing  well:   •Know  the  why  –  jus9fica9on  for  your  decisions  &  plans   •Be  consistent   •Tie  back  to  class  discussions/ar9cles   •Be  crea9ve  &  try  new  tools   •Think  long-­‐term 3