Introduction Day Communication Strategy

Science Centre Delft Communication strategy Roelof van den Berg, Science Education and Communication

Content ,[object Object],[object Object],[object Object],[object Object]

Attitude change ,[object Object],[object Object],How is an attitude formed?

Planned behaviour ,[object Object],[object Object],Why do people do things?

Innovation-Decisions ,[object Object],[object Object]

Resulting framework ,[object Object],[object Object]

Young Mentality Model Motivaction, 2005

Self Determination Theory Ryan and Deci, 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Messages What to whom? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media per phase Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media per phase Broadening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media per phase Deepening ,[object Object],[object Object],[object Object],[object Object],[object Object]

Formative Before implementing the plan ,[object Object],[object Object]

Summative Did the plan work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Day Communication Strategy

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