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The  Future  of  Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com
Source : US DoC; Cap Gemini Ernst & Young
Media is everything
Everything is media
 
Digital explosion Source:  Carat Flickr credit: Maistora
 
 
 
Media fragmentation Mobility Personalization Everything IP Participation Influence
Media fragmentation Mobility Personalization Everything IP Participation Influence
Increased media consumption Source:  Carat
Fragmentation
Media fragmentation Mobility Personalization Everything IP Participation Influence
Everything to IP
Rapid transitions
Media fragmentation Mobility Personalization Everything IP Participation Influence
 
 
Media fragmentation Mobility Personalization Everything IP Participation Influence
Personalized advertising and content Source: eMarketer
Media fragmentation Mobility Personalization Everything IP Participation Influence
Influence drives content and publishing
Influence drives content and publishing
Media fragmentation Mobility Personalization Everything IP Participation Influence
Mobile phones can do everything
The power of location
 
Distributed conversations
 
Distributed identity
Take your identity with you
Social search
 
Social innovation
 
Social CRM
 
Social commerce
Conversations about products
 
 
 
 
 
 
 
 
From content to devices All the libraries of the world in your hands
 
The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web
 
The  only  way  you can control your destiny  is to be  more flexible  than your environment - The Law of Requisite Variety
Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing
 
 
Free resources, chapters, downloads: www.rossdawsonblog.com
 

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The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul