1. Social Media
Optimization
LinkedIn
Facebook
Twitter
Blogs
Google+
Pinterest
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2. LinkedIn
 Choose your LinkedIn  Events updates
connections and content carefully  Jobs descriptions
 Tweets
 Use keywords for better ranking  Advices/Suggestions
 Participate/Join in groups  Sharing interesting stuff
 Review incoming messages and  Blog posts …………
reply  Questions & quotations
 Post question and respond to  Offer expertise through Q & A
others  Share useful and informative content
 Follow companies  Launch polls
 Create Events and update your
 Join the discussions
connections
Best Practices Activities
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3. LinkedIn Tips
 What is your criteria for accepting a
connection? Be consistent.
 Only join groups you plan to be active in and
represent the business interests you wish to
project to your connections.
 Post status updates regularly
 Identify and follow all of your LinkedIn
connections on Twitter within the Tweets
application
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5. LinkedIn Six Week Program
http://www.regnordman.com/2011/10/01/the-power-formula-for-linkedin-success-wayne-breitbarth/
Week name Photo
Recent
Education
Personal Introductions
Awards
invite five
1 Employment information and Inmail trusted people
Week Accept Invite five Complete Add company Rewrite
Join 5 groups
Grab unique
2 invitations more experience website headline LinkedIn URL
Week Accept
Review
"people You
Request
recommendati
Write a
recommendati
Search on Advanced Join 5 more Post status
3 invitations
may know' on on
company people search groups update
Week Accept
Add two more
items website
Add volunteer
Special
classes
Write a
recommendati
Company Join 5 more Search on Advanced
Request
recommendati
Word process
Summary
Post status
4 invitations
section
work
training on
LinkedIn site groups company people search
on section
update
Week Accept
Write a
recommendati
Join 5 more
Advanced
People
Request
recommendati
Word process Import Account &
Connect with
classmates Post status
5 invitations
on
groups
Search on
Specialities contacts Settings and
colleagues
update
Week Accept
Write a
recommendati
Join 5 more Word process
Find helpful
pdf, word
Find helpful
Document
key network
Download
Outlook Tool
LinkedIn Post status
Document
goals for next
6 invitations
on
groups Skills section
excel doc
powerpoint
stats bar
introduction update
quarter
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6. Facebook
 Your Profile  Profile
◦ Update Bio ◦ Status updates with
◦ Photo reference to your page
◦ Make Friend Lists (control  Page
which group of friends ◦ Featured photos
get the content you ◦ Left Hand Links
publish) ◦ Featured Likes
◦ Filter Your News Feed ◦ Wall Tab Layout … select
 Setup a Facebook Page “display posts made by
the page” as default
◦ Use keywords for SEO
Setup Activity
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7. Facebook
 Create a Business Page
◦ http://www.youtube.com/watch?v=qOD8_0hh9bc
 Register a Page
 Fill in Basic Info
 Increase Page Publicity
 Manage Tabs
 Edit Page
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8. Facebook Business Examples
 GE
◦ http://www.facebook.com/GE?sk=app_175384022
520981
 See 10 other B2B examples
◦ http://www.slideshare.net/jeffreylcohen/10-
examples-of-b2b-facebook-fan-pages
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9. Facebook
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10. Twitter
 Create an account
 Profile bio
 Profile URL
 Profile Photo
 Tweet original content regularly, Retweet to show
your expertise in knowing what is “good”
 use Hashtags to improve relevance for search
 Follow influential people in your industry
 Make Lists
 Listen using Tweetdeck, or other tools
 Schedule regular tweets using HootSuite
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11. Blog
 Wordpress, Blogger (Google) and Typepad are
the main platforms
 Search engines like to index blogs, so
keywords are important considerations to
“get found”
 Blog is a key landing page for deeper content
beyond the 140 characters in twitter (or
status updates in other social media sites)
 Make it easy to share your blog articles via
social media
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12. Email
 Include your social media accounts in your
signature
 Links to your latest posts can provide good
context for relationship building
 Align your email address books with your
social media followers/subscribers/etc
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13. Google+
 For demo and intro:
◦ http://www.google.com/+/demo/
◦ http://youtu.be/4RyY2-ofP4g (explains +1 button)
 Circles, Sparks, Hangouts, Instant
Uploads, and Huddle are the new terminology
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14. Pinterest
 New social media tool for sharing pictures
along with descriptions
◦ See Geoff’s Pinterest boards for:
 LinkedIn
 http://pinterest.com/geoffreyhansen/linkedin/
 B2B Social Media
 http://pinterest.com/geoffreyhansen/b2b-social-media/
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15. Technology
 Choose the appropriate technologies to
deploy.
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16. Recommended Tools
 Google
 Reader
 Alerts
 Hootsuite
 Tweetdeck
 Jigsaw
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