11 mobile growth hacks, and a framework. Presentation at LTV>CPI conference, organised by Wooga, Berlin 27/02/2014

1. 11 mobile growth hacks
LTV>CPI
27 February 2014

2. Invest $0.1M - $15M
into tech companies
with $B potential
Invest across Europe,
help businesses go
international
Have invested in
>120 companies over
last 13 years
2

3. Some of our team
3

4. What I won’t talk about today…
4

5. Defining mobile growth hacking
How to efficiently acquire active mobile
users, without mobile advertising
5

6. 11 mobile growth hacks
Word of mouth
App store optimization
Fit into social occasions
App SEO
Have personality
App discovery services
Use scarcity
Review optimization
Get talked about
Use existing users
Install -> Active
Mobile web – mobile app
Internal triggers
Multi-level marketing
Push messaging
6

7. 11 mobile growth hacks
Word of mouth
Fit into social occasions
Have personality
Use scarcity
Get talked about
7

8. Fit into social occasions
8

9. Have personality
9

10. Use scarcity
10

11. Get talked about
11

12. Get talked about
12

13. 11 mobile growth hacks
App store optimization
App SEO
App discovery services
Review optimization
13

14. App store SEO
14

15. App discovery services
15

16. Review optimization
16

17. 11 mobile growth hacks
Use existing users
Mobile web – mobile app
Multi-level marketing
17

18. Mobile web -> mobile app
18

19. Multi-level marketing
19

20. 11 mobile growth hacks
Install -> Active
Internal triggers
Push messaging
20

21. Internal triggers
21

22. Internal triggers
22

23. Push messaging: 3 good, 1 bad
23

24. 11 mobile growth hacks
Word of mouth
App store optimization
Fit into social occasions
App SEO
Have personality
App discovery services
Use scarcity
Review optimization
Get talked about
Use existing users
Install -> Active
Mobile web – mobile app
Internal triggers
Multi-level marketing
Push messaging
24