1. So When Do I Send To My Email List & How Often?
by Robin Nelson | on January 19, 2013
If truth be told there is really a particular factor each and every email marketer wishes to understand, it’s the
resolution to this question: When is the actual optimum time to deliver an email? It sometimes seems that no
matter how many or little emails you send out they just aren’t bringing you in any new prospects or sign ups. It
gets frustrating and disappointing quickly and knowing what to do can seem overwhelming. By the time you
complete this article, you’ll finally find out the resolution.

2.
So you see why it’s notably apparent why this question gets asked so frequently. And sometimes there isn’t
enough or efficient information out there to answer your question. If we email marketers have an idea of when
our target audience is in a time of day where they are relaxing and sitting at their computers, have a secret sixth
sense then we would know when to send out emails and at that point generally there’s a better probability that
the recipient’s will browse through the emails. In case they see it, they may possibly open it, click on our links,
take out their credit cards and buy our product.
Consequently email marketers try to find that “sweet” spot: In that point of day or night when the individual’s
email inbox is fairly empty, so that your email will be easier to spot. What would be ideal for all of us would
be to find a period of the day when the individual has a few minutes to spare also.

3. But all too often for the most part, it always seems to much like guesswork. As well as simply speculating the
best instance to send an email, but by doing this it doesn’t put money in your bank accounts.
If you would like to be certain pertaining to the best moment to send an email, then you ought to follow this
easy two-step system…
Step # 1: Discover when they might be online
And in particular a most important fact is to find out when the people on your list joined your list. If you can
find a pattern where they joined on a particular day and approximate time range, then that is probably the best
time to send an email. Soon after you’ve verified when most of your target audience is online, you can begin
sending emails out to them.
Step # 2: Monitor and test your results!
Even if your traffic logs and autoresponder research suggest to you that a certain number of people signed up
at 9am doesn’t mean that this particular time of day the greatest moment to send an email. Instead, you may
discover that your list is most responsive late in the evening, after their home from work and the family is
sleeping. Or maybe you may well find that they’re most responsive to your promotions first thing in the
morning. People can be random too, sometimes they are on at different times of each day because that is the
free time they have at the moment.
In conclusion, identifying when your audience is online provides a starting point. Ultimately, you need to test
your list to find out when they’re most responsive. That means generating the same emails, splitting your list,
along with sending your emails out at different times of the day (and even different days) to the same
recipients until you get a better idea of when they will be responsive.
Simply put: Allow your readers to vote using their purses. Monitoring and testing is the only way to know for
sure when your list is the most excited to respond to your offer.
Do you want to learn more about email marketing? Or do you want to find a great
product or system to sell.

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