Ovum's outlook for enterprise collaboration in 2014. This presentation was first delivered at an EE's Customer Forum, Emirates Stadium, London, on 5th November.

1. The Workplace of the Future
Trends to Watch 2014
Richard Edwards, Principal Analyst, Ovum IT.
@redwards | richard.edwards@ovum.com
EE Business Customer Forum
Emirates Stadium, London, 5th November 2013
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2. Ovum Enterprise IT: 2014 Trends to Watch

Industry Technologies

Enterprise Software


Big Data

Telecoms IT

Business Process Management

Upstream Oil & Gas

Customer Relationship Management

Life Sciences Technology

Enterprise Content Management

Healthcare

Cloud Computing

Retail Banking

Security

Education

Data Center Technology

Government Technology

Software Development & Lifecycle Management

Financial markets Technology

Integration

Utilities

IT Service Management


Insurance
Sports Technology

Business Intelligence
IT Services

Consumer IT & Integrated Media


Enterprise Mobility

Cloud Services

Enterprise Collaboration

Bundled Outsourcing


The Enterprise Data Center
Digital Marketing & Connected Consumer
Technology

UK IT Services

Media & Broadcast Technology Services

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CRM Outsourcing
Social Media Outsourcing
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3. Ovum Telecoms: 2014 Trends to Watch
 Datacenter
 Enterprise Telecoms
 Components
 Customer Experience and
Interaction
 TV and Video
 Network Infrastructure
 Social Messaging
 Regulation
 Mobile Commerce
 Telco Operations
 Devices & Platforms
 Wholesale
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4. Catalyst:
Driving productivity of the connected employee


New and novel devices will continue to meld with clever and
sophisticated apps in ways that business and IT leaders have not
yet been able to imagine.

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Every enterprise employee is first and foremost a consumer, so
the impact of consumer information and communications technologies
will affect even more businesses and institutions as the workforce
engages through devices and apps in 2014.
When combined with new web services and experimental external
data sources, the resulting IT cocktail will have unpredictable and
potentially disruptive market effects.
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5. Key messages:


Employees are clamoring for next-generation collaboration solutions that
embrace human-centered design and do a better job of meeting their
particular needs.

Enterprise social networking products are evolving rapidly beyond the
activity stream as vendors seek to differentiate their products in a crowded
market.

File sync and share solutions reshape collaborative activities by making
documents and application data securely available and actionable on any
device.

5
The relationship between employee, IT department, and technology/services
providers generates both contention and opportunity.
Microsoft is attempting to find its stride as it transitions from software and
services to a devices and services company: Microsoft 3.0.
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6. The Ovum View:


As a result, empowered employees are self-selecting applications
on their own devices and using cloud services to get the job done.

Experienced CIOs have seen this occur once before when the PC
displaced the green screen, and they are now ready to manage the
transition once more: from siloed to social; programs to apps; and
on-premise to cloud.

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Employee frustration and operational latency are increasing as the
workforce tries to do today’s job with yesterday’s tools.
Continued growth in the use of employee-owned devices and
self-selected applications is changing the face of end-user
computing, and nowhere else is this more evident than in the
enterprise collaboration market.
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7. Our Age of Anxiety is, in great part, the
result of trying to do today’s jobs with
yesterday’s tools.
We shape our tools, and
thereafter our tools shape us.
Source: Wikimedia
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Herbert Marshall McLuhan (1911 –1980)
A Canadian philosopher of communication theory.
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8. EMPLOYEES CLAMOR FOR NEXT-GENERATION
COLLABORATION SOLUTIONS
 Email is considered a blunt instrument when
fast-paced, multiparty collaboration is required.
 Enterprise collaboration vendors switch to a
"mobile first" strategy.
 4G networks, generous mobile data plans, and
affordable roaming tariffs change the way
people work.
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9. RAPIDLY EVOLVING ENTERPRISE SOCIAL
NETWORKING PRODUCTS
 Enterprise social networking solutions provide a
real alternative to “doing business by email”.
 The enterprise social network provides a platform
from which organizations can address the
human-centered needs of employees.
 Enterprise social networking is a feature of
connected business processes and enterprise
applications.
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10. FILE SYNC AND SHARE SOLUTIONS ARE RESHAPING
COLLABORATIVE ACTIVITIES
 Vendors find new
ways to differentiate
their products and
services
 Content collaboration
platforms partner with
enterprise social
networking solutions
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11. MICROSOFT IS ATTEMPTING TO FIND ITS STRIDE
 Windows XP "end-oflife" gives a moderate
kick to PC upgrades
and Windows 8
adoption.
 The reach and range
of Office 365 is
extended by mobile
and social.
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12. Technology Influence and Transition
Employee
  Employee-driven

  Vendor-driven
  Employer-driven





Employer
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  Consumerization of IT
  Vendor product push
  Industry solution pull
Vendor/Supplier
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13. Recommendations for enterprises
 Update the tools used by
employees to reshape the
business
 Focus on managing
employee and
management attitudes to
change.
 Start thinking beyond
linear, incremental
change.
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15. We help our clients make better business
and technology decisions.
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