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1. Finally, some truth around
social media marketing
Rich Meyer

2. For it was told….
“Social media is the answer to bad marketing &
declining sales”

3. But…
Too many people bought into the hype

4. Rather than the reality
1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new
Likes, only 0.45 percent engage with the Pages they Like
Source:
http://www.zdnet.com/blog/facebook/only-1-of-facebook-page-users-engage-with-
brands/8142

5. HA ?

7. Time to get back to basics !

8. This means you need to know your customer
better than they know themselves
What do they really want from you ?
What do they expect from you ?
How do they want to connect ?

9. Do people really want to engage with all the
brands they purchase ?

10. Of course NOT !

11. Who has the time ?

12. And what’s in it for them ?

13. They want brands to live up to their
expectations and the brand promise

14. So you need to understand what is most
important at the “moment of truth”
Moment of truth is when a consumer decides to become a customer

15. It could be, for example, a POP display

16. Or great packaging

17. Or even a promotion

18. So ask yourself a key question
Do consumers really want to talk with us on
social media ?

19. And do we have anything interesting
to say ?

20. Because at its heart social media is
a conversation

21. And that conversation has to be personally
relevant and meaningful
To get people to talk about you and your brand

22. To get them talking about you and your brand

23. The key is to understand..
Do people want to talk about our brand ?
Can we make the conversation interesting enough for
people to talk about/with us?

24. So does this mean I don’t need social media ?

25. Consumers expect YOUR brand to be
on social media

26. They want you to listen to them

27. And respond in Internet time

28. So you need to decide…
…Where is the best place to spend my marketing dollars ?

29. But also ensure that all your marketing
is fully integrated

30. Putting more money into social media
marketing could be big mistake while ignoring
your own brands website
Brand’s web sites still trumps its Facebook page and Twitter stream as a mom-trusted
resource.
•Moms ranked social media sites behind other online sources in terms of
trustworthiness when it comes to brands.
•While 32% ranked a brand’s web site as a trustworthy source of information, just
10% said the same of its Facebook page, and just 4.4% said they considered
Twitter streams to be trustworthy

31. Or other important brand touch point

32. But don’t buy into the social media hype

33. Without asking the key questions that need to
be asked

34. The key questions that need to be asked when
it comes to social media marketing
1. Do consumers want to talk with
us?
2. Do we have magnetic content ?
3. Can we make the conversations
personally relevant ?
4. How important is our brand in
their life ?

35. http://www.newmediaandmarketing.com