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Social Media Workshop
- 1. 1 Why “Sharable” and “Follow” are Important By: Rachel DiCaro Metscher
- 3. Bonus: #FunFactFriday Current Social Media landscape High Impact Social Networking sites What a “Good” & “Bad” social media post How best to promote Hobsons-centric content Social Media Takeaways
- 4. Fun Fact Fridays: Hobsons #Social Media 4
- 5. Greatest amount of social sharing (RT’s, mentions, Shares) occurs? Monday Tuesday Wednesday Thursday Friday 5 #FFF with #SocialMedia Facts: Best Day?
- 6. Fastest Growing #SocialMedia Network Site for Hobsons? 6
- 7. 7 Trending Topics @hobsonsinc • Higher Education Marketing • Education Policy • Education Technology
- 8. #SocialMedia Goals & Landscape 8
- 9. Awareness Align goals with corporate initiatives of building one strong brand, company Engagement (Inbound Marketing) Social Media Team Goals
- 10. Where does #SocialMedia Fit?
- 11. 11 New Social Media Funnel
- 13. -Connects Hobsons staff for the purpose of exchanging social media best practices, strategies, tips, analytics, success stories, usernames and Hobsons-centric content for sharing. View 13 hiWire ShoutOut #SocialMedia Group
- 14. 14 How to be Hobsons #SocialMedia Ambassador?
- 16. Twitter 16
- 17. Twitter- Why use it? 17
- 18. 18 Social Media: The Good, the Bad and the Ugly Good Bad Ugly
- 19. 10%-15% Personal Funness 50%-60% Valuable Info 10%-15% High Value Content (white paper, infographic 5%- 15% Build relationships with other folks 5% Selling 19 Social Media: The Right Mix
- 23. #Engage with #Corporate Comm
- 25. 1) Follow, “Like,” Comment, Share, Mention, Subscribe, Retweet, @reply and all the above! • Social Media Resources (link to website) 25 Want to know about @HobsonsInc #News?
- 27. 27 What we’re not asking for . . .
- 28. If.. In the future we have a Social Media Need
- 29. Thanks for Listening! 29 About Hobsons Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons’ personalized learning, academic planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide. And your social media folks: @rachelmetscher @marlysa_lohr
Notas do Editor
- Social media accounts for 7% of all referral traffic to www.hobsons.comTop Education Topics Trending @hobsonsincHigher Education MarketingEducation PolicyEducation Technology
- Higher Education MarketingEducation PolicyEducation Technology
- Our goal for social media is simple: we want everyone within the organization to be working on the same page. Currently we have 39 channels in which individuals and departments are not using the same rope. Meaning that we are creating create work, but not optimizing our resources to be the most efficient to ultimate deliver more results. We are at the turning point to where our good efforts can deliver great results but not without the guiding framework that everyone must use to build.Currently we have good stuff occurring with the department and great resources but all of this is sub optimal because we have strained resources (people) and no focused strategy for ALL Hobsons channels
- Engaged and Informed- I am looking for someone who is willing to actively participate if interested. Interested means is sharing Hobsons info and news. We will post a social media playbook. Practices transparency- someone whose an brand ambassador is willing to publically post company infoJudicious- Adds valueProfessionalPassionate
- How many think LI is for finding a job?I was speaking with SF on how he uses linked in? The New Business CardThe BasicsComplete that profile!Status updates & direct messagesLinkedIn groups
- The Basics
- Twitter for business:Thought leadershipClient supportBrand awarenessNetworking- events & conferences
- Participate – write your own tweet.
- How to ParticipateMention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric contentMonitor the web for thought leadership & lead opportunitiesGoogle AlertsTwitter ChatsHobsons Response Procedure
- Monitor the web for thought leadership & lead opportunitiesTwitter ChatsGo to www.tweetchat.comEnter the name of our chat – lawjobchat – in the box at the top of the screen and clickThe tweets from the chat will appear on your screen. Click Sign In so you can participate through your Twitter account.
- Mention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric content