Presentation for #BrightonSEO

1. Getting SH*T Done(Actually Making SEO Happen) Explicitly.me Twitter.com/rishil

2. Walking into a Clients SEO– This is What I Find

4. Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel

6. When Stuff Just Cant Happen – this How I USED to Feel

8. Solutions? Take FULL Responsibility. If YOU cant influence it, you #FAIL SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist

9. Stakeholder Massage

10. Reports That Mean What they Want

11. Don’t waffle about SEO – managers want to know about THEIR ROIs

12. Get Your Teams Involved The Whole Way

13. Are You an SEORockstar? Do you really think your client / boss gives a crap?

14. Trying to Sway Arguments in your Favour – Be Realistic

15. Finally Don’t paste yourself into a Corner. Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency,

17. In Short Get to know the Business Movers and Shakers Keep a Civil attitude and learn to influence the movers and shakers Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines Just because a report is pretty, doesn’t mean its useful Use arguments that sway decisions in the stakeholder minds – not yours. Always have a back up plan