1. The Dark Side of Crowd
Media Camp
25.04.2010
Perugia
Riccardo Maiolini
2. What is croudsourcing
"the act of taking a job
traditionally performed by a designated agent
(usually an employee)
and outsourcing it to an undefined, generally large
group of people
In the form of an open call.”
Jeff Howe 2006-2009
3. What is croudsourcing
Crowdsourcing is a very real
and important business idea
Potentiality:
Firms to tap into the collective intelligence of the
public at large to complete business-related tasks
that a company would normally either perform itself
or outsource to a third-party provider;
Enables managers to expand the size of their talent
pool while also gaining deeper insight into
what customers really want.
4. Strenght of crowdsourcing
Improve productivity and creativity
Minimizing labor and research investments Before
Reduce Market Uncertainty
Improve new products entusiasm
Refine Marketing, Branding and product During
develpoment campaign
Good quality of feedback from a passionate
community of customers
After
Reduce costs of collecting data
(benchmark, Focus groups)
5. Weakeness of crowdsourcing
No control
Before
Time variation
Tension (especially on data quality)
During
Between amateurish & professional
Risk of infobesity
Soliciting customer sustainability After
Argument Saturation V.S. Scarcity
10. What Might Change
New skills for Managers
not a mediator
not a negotiator
not an entertainer
facilitator
supporting individual and collective
dialogical processes
11. The real power of the facilitator derives fro
his capabilities to acquire and convoy
the wisdom of crowd
12. MAY THE FORCE BE WITH YOU
In my opinion:
w3rickymaiolini.blogspot.com