Community: The Real Power Of Social Media
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The real power of social media lies in the building of a community that stands behind a clearly articluated vision and shares a common set of values.
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Community: The Real Power Of Social Media
- 1. COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s
- 2. you must create A CULTURE that is supportive to a social media environment
- 3. SOCIAL MEDIA must align with your vision & your values
- 4. ENGAGEMENT? community goes well beyond engagement
- 5. THE PATH
- 6. BEHAVIOR Your SM community must operate on a specific behavioral platform
- 7. WITHOUT? mediocrity at best failure at worst
- 8. OPPORTUNITY why should you consider building a social media community?
- 9. DATA MINING listening with intent
- 10. DRAWBACKS what are the drawbacks of NOT building a social media community?
- 11. BUILDING 10 steps to building a sustainable social media community
- 12. STRATEGY at best. If you can’t, you must at a minimum develop concrete goals • measurable • assigned to specific people • accountability
- 13. TECHNOLOGY determine which tools and platforms best address your goals & capabilities • most widely used? • potentially effective? • best and worst uses?
- 15. WHAT’S THE COST? determine the time/financial commitments required to make your community viable
- 16. SKILL SETS determine the skill sets required to execute your strategies & tactics
- 17. PLANNING make the process inclusive
- 18. WRITE IT DOWN make sure the people involved in executing your plan know exactly what their duties are and to whom they will be accountable
- 19. CREATE A BUZZ
- 21. MONITOR RESULTS use the right tools • objectivemarketer.com • hootsuite.com • cotweet.com
- 22. DON’T STOP re-evaluate your tactics, make appropriate changes and keep going
- 23. COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s
Notas do Editor
- This doesn’t mean your top executives need to be social media superstars. But they do need to understand and support it’s place in your organization.
- Corporate vision and values MUST be explicitly stated and held up to public scrutiny. Everyone must believe in the vision. Everyone must share the values. Everyone must be held accountable.
- Fill a need. Harness great power. No matter your size. MFFO example.
- The need will be met by someone else. You will become less and less relevant.